SEOmoz Whiteboard Friday – Architecture for Commerce with Dr. Pete from Scott Willoughby on Vimeo.

Dr. Pete Meyers of UserEffect drops by the studio this week to teach us some incredibly valuable tactics for e-commerce site architecture.

E-commerce folks know that once you get up to thousands (or even millions) of products, it can be difficult to make sure the bulk of your juice goes to your most profitable products…

SEOmoz | Whiteboard Friday – Architecture for Commerce with Dr. Pete

Apache/2.2.9 (Ubuntu) PHP/5.2.6-2ubuntu4.2 with Suhosin-Patch mod_ssl/2.2.9 OpenSSL/0.9.8g Server at www.seomoz.org Port 80

Looks like their SSL cert is malfunctioning?

We love SEOmoz tools and their peeps’ – I hope they get this resolved pronto!

In a weighting an average of Google PR (which can’t be completely ignored) and mozRank, we’ve had good luck determining SERPs competitiveness and page strength with this formula:

* Turn off personalized search, to the greatest extent possible. Search is the unfortunate wildcard.
* Search for a target keyword for evaluation of SERPs competitiveness.
* Average the PageRank and mozRank of the top 5 Google organic results, including Universal Search results into an aggregate number. (((Result 1 PR mR) / 2) ((Result 2 (PR*.4) (mR*1.6)) / 2) ((Result 3 (PR*.4) (mR*1.6)) / 2) ((Result 4(PR*.4) (mR*1.6)) / 2) ((Result 5 (PR*.4) (mR*1.6))/ 2))) /5 = SERPs Competitiveness Index for the Keyword
* Compare that 0-10 number with 2 decimal places to the averaged PageRank and mozRank for the Page Strength of the page you’re trying to rank in the SERPs
* If the page strength is above the Competitiveness index, then the page has a decent shot at ranking.
* We use various method to predict the future page strength, by evaluating the history of similar pages in the site hierarchy. We’ll save that for another post.

Attainable SEO: Measuring Page Strength & SERPs Competitiveness With LinkScape » aimClear Search Marketing Blog

This week Rand discusses how to position your blog within your niche. Blogging is obviously an incredibly powerful tool for building a brand and can be effective in almost any industry. However, there are important considerations to take into account when you’re setting up a blog, and that’s what this installment of Whiteboard Friday is all about.

SEOmoz | Whiteboard Friday – Positioning Your Blog

So of course I wanted to see what she said…. I click and then have to install the app to see her answer. After installing the app, I have to pick 25 friends I want to answer questions about. Then I have to answer 25 questions about others before I can see the answer…

Do you think Rand Fishkin masturbates? – ShoeMoney®

Danny Dover compiled a group of SMX Advanced 2008 conference videos and images, successfully putting together a awesome SMX Advanced 2008 music video.

Note: I especially liked the fact that the music is from “Da Da Da”. Awesome video compilation, Danny – and the Matt Cutts squared bit…rotfl

Download the complete spreadsheet here:
CSV EXCEL PDF NUMBERS

You would think that if someone didn’t know what they were searching for, they would stop looking. Yet everyday, I talk to people who aimlessly spend their time and energy looking for some far away holy grail.

As a SEO my quest for success is a little better defined. I want to work on websites that drive immense traffic, be at the top of competitive SERPs and most of all, I want to help people. I think many SEOs feel the same way. We have the advantage of knowing what we are searching for. Yet, we still have one huge problem. Where are we supposed to search to learn how to achieve the results we want? I have spent the last week trying to solve this problem…

Click here to read more from – SEOmoz | Know Your Playing Field: The Real Top 100 Domains

Some of you might remember I left SEOmoz last year to join up with JustSayHi with the intention of creating the world’s biggest, baddest free online dating site. Using these quizzes, I had a creative way to rank our site for competitive keywords in an industry that is primarily dominated by paid links, directory spam, and other greyish-black SEO tactics. We ranked #1 for online dating, free online dating, and numerous other very competitive terms. We were averaging over 2,000 new members a day and passed the 500,000 member mark.

Oops.
Shortly thereafter, we made a godzilla-turd-sized mistake. JustSayHi’s parent company, Next Internet, acquired a bunch of payday loan and education lead-gen websites (around Q4 2007) which are among the hundreds of domains in their portfolio.

This is a great piece on the way you can attempt to be ‘white hat’ and still make simple albeit small mistakes that can land you right back in the Google penalty box. Matthew details the road he navigated (including working one on one with Matt Cutts) and how he is trying to regain his rankings and site reputation.

Check out the rest of Matthews ‘Widget Bait Gone Wild’ article here at SEOmoz.org