Searchsavant » Tag: seobook

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John Dvorak – a Good Example of Why Many Media Companies Deserve to go Bankrupt : SEO Book.com

John Dvorak writes all the time and proclaims his ignorance proudly – this tho is perhaps one of the most ignorant articles in regards to SEO I have also read in quite a while (thanks Aaron Wall!).
John writes:
Search engine optimization (SEO) has turned into a big business, and from what I can tell it’s the [...]

The 100+ Ranking Variables Google Uses, And Why You Shouldn't Care : SEO Book.com

Have a read of Aaron Wall’s latest post, he’s a pretty good ER friend of mine. Aaron simply outlines his views on the future of search, and he makes a number of important points – see a quote below and then go to his amazing site SEOBook.
Social networks, blogs, Twitter etc indicate a move away [...]

Outbound Linking For Fun And Profit | SEO Book.com

Linking out is a valuable marketing strategy on a number of levels.
It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, [...]

How Much Money is a Top Google Ranking Worth to Your Business?

Aaron Wall just wrote a amazing article laying out concisely the value of a #1 Google ranking. The SEOBook article is segmented into 9 categories; and lays out all the research and footnotes all the forum discussions that point out the importance of a #1 Google ranking – simply: it can break businesses. Aaron also [...]

MediaShift | PBS – 9 Tips to Improve Search Engine Optimization (SEO)

Mark Glaser wrote a great piece over at MediaShift about the new redesign he is undergoing of their website. He enlisted the advice of Aaron Wall from SEOBook.com for the redesign, and is blogging/writing about the entire process.
See Marks quote below:
Over the next few months, I’ll be redesigning MediaShift in conjunction with adding new video [...]

  • Text Area #3

    This is an area on your website where you can add text. This will serve as an informative location on your website, where you can talk about your site.

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