The best way to get affordable search engine optimization is by doing it yourself with SEOintelligence, there are a few easy tips to follow. One of the easiest ways to do this is by organizing your Web site folders/structure properly. Of course you want your site to be sophisticated, but that doesn’t mean it should be confusing. Most often, sophistication means simplicity. Take out any unnecessary graphs or charts your site might have because this can confuse the search engines. Another way to do cheap SEO yourself is by updating your domain name. If it is your company name and your company isn’t well known, then select another one that is related to the products you provide.

This connects to the keywords used in your page titles. If there aren’t any in there, then you need some. Don’t overdo it, but make sure there are keywords in each title. This will help better navigate the search engines to your site. Another way to get affordable search engine optimization is with linking. If you are doing it yourself, the best way to do so is simply asking. Put a link of a relevant company’s site on your page and ask them if they will reciprocate the favor. Most often they will.

Doing it yourself is a great way to get affordable search engine optimization. It can be time consuming, but the results are well worth it. If it starts to get too difficult or confusing, just try to keep it simple. You don’t have to do every search engine optimization technique out there because that would take a lifetime. Doing a few of them will get your site noticed more. Just remember that it is the key to getting recognized online, so something is always better than nothing.

Get to Know SEO: The technique of writing keyword rich content, fixing the website code, adding META tags, etc that make your website search engine friendly is known as SEO. Search engine optimization is implemented to make your website or blog site accessible to all search engines such as Google, AltaVista, Yahoo!, and MSN among others. These search engines store your website information in their vast databases and help the internet users to look for information/services/products related to your website.

Implementing DIY SEO techniques: The DIY SEO techniques are easy to implement and can be used in all the webpages of your website/blog site; they can resolve many design and content issues as well. That being said, it’s best to start with one page of your website, clean up all the basic optimization issues, and move on to the next page and so on. So, we’ll start at this point. Look for consistent as well as redundant issues and fix them in all the webpages/blog pages. This assures you and search engine robots/crawlers to scan your website content and collect information and stack it on their databases.

Checklist to become a SE favorite: Following the below mentioned checklist will bring you recognition and success as you land on the first couple of search engine page results. I followed the check list and reaped rich rewards, you can do the same and here’s what you need to do.

1. Remove any or all roadblocks/obstacles that may prevent the search engine crawlers from reaching your website. Test, test, test, and test your website before you go live. Remember, an error ridden website is also an unfriendly website for search engine crawlers.

2. Open all doors (read all webpages), wide open for the SE crawlers allowing them to examine each and every web page of your website or blog site. Categorize, maintain, and keep your website clean. Remove/delete any or all broken or orphan posts/links etc.

3. Maintain keyword density to a maximum of between 2-4% only. Use key phrases that categorize your web content efficiently. A crucial clue for search engine crawlers, keywords are all important. Spread keywords through the content on every page for better identification. Content is the KING!!

4. Your META tags should be labeled, categorized, and well-recognized so that they can be correctly tagged by the web crawlers.

5. Take full advantage of the pinging services.

Of course, I may let on that I have not included anything that is related to advertising your website. For me, SEO is about making a website completely accessible to all search engines and not about the amount of money it can make for you!

If you are interested in making your website search engine optimized then you can sign up for the free 14-day trial account with SEOintelligence and take advantage of our cutting edge SEO tools.

The Canonicalization Process
By using the process of Canonicalization, you will be able to pick the top or best URL from the numerous choices or web URLs presented by search engines. Let’s take an example to understand this better:

http://www.SEOintelligence.com/

http://SEOintelligence.com/

http://www.SEOintelligence.com/index.html

Technically speaking, all the above URLs look different and there is a high possibility that the web server might return totally different content for any of the above urls. But in 99% of the cases the web server will return the same content for all of the above urls. Meaning that your actual site content get’s lost! The best way to avoid search engines from returning duplicate content, is by redirecting the IP address and non-www to the www hostnames as well as the /index.html page. Here’s how you can do it using a Mod Rewrite tool:

Rewrite Engine to:
# Redirect IP addresses and non-www to www
RewriteCond %{HTTP_HOST} !^www.SEOintelligence.com$ [NC]
RewriteRule (.*) http://www.SEOintelligence.com/$1 [R=301,L]

NOTE: In the above case when someone requests for the url http://SEOintelligence.com/index.html, then he/she will be redirected to the following url: http://www.SEOintelligence.com/index.html

# Redirect direct client requests for “<anything>/index.html” to “<anything>/”
RewriteRule ^(([^/]+/)*)index\.html http://www.SEOintelligence.com/$1 [R=301,L]

NOTE: In the case mentioned above, if a visitor requests the url http://www.SEOintelligence.com/index.html then they would be redirected to http://www.SEOintelligence.com/.

Using Mod Rewrite For Search Engine Friendly URL’s
SEO is the holy grail of Internet marketing and hence it is important that you consider the fact that URL’s should be search engine friendly. If you are developing content that is going to be dynamic in nature a search engine friendly URL is important. Let’s look at an example: most designers, developers or website owners would vote URL-2 to be user friendly as well as search engine friendly as compared to URL-1. Here’s why:

Query String URL: http://www.SEOintelligence.com/widgets.php?cat=blue&page=1

Mod Rewrite URL: http://www. SEOintelligence.com/widgets/blue/page1.php

The second URL is not only user friendly but easy to remember and can be indexed properly.

Rewrite Engine On: Rewrite Rule ^widgets/ (.*)/page(.*)\.php/widgets.php?cat=$1&page=$2 [L]

Redirect Users To Relocated URL Using Mod Rewrite
There are times when you might need to redirect a relocated URL especially when you have changed your hosting services provider or hosting name/account. At the same time, you would want to re-capture your existing PageRank, retain visitors as well as link popularity. The old URL will only bring up a 404 (Not Found) error code. So what is the option? You can use mod rewrite to re-direct users to the relocated URL and also save your Page rankings as well as existing customers.

Website architecture? Is it as complicated as building architecture? Truth be told, website architecture is slightly complicated. But having said that Website architecture can be defined as the approach you take while designing a website and constitutes elements such as the various technical, functional and aesthetic criteria of website design and development. There are different types of website design style although the most commonly followed are the Web2.0 and the Semantic Web style. The question is where does SEO fit into website architecture?

The search engine optimization requirements for website architecture highlight the fact that your website should have an easy navigation and as well as design that is functional but aesthetic. SEO shares a complex yet complementing relationship with website architecture and design, which by most SEO experts is considered to be a natural one. If your website architecture is defined in a search engine friendly manner, it will create an easy access for all SE robots as well as help them to index your website as quickly as possible. Indexing of the website is an integral part of your online success.

Importance of Search Engine Robots
The search engine robots are an integral part of every search engine and are mainly responsible for indexing a website, any website. Also known to many as web spiders, these are basically automated programs made to search and visit different web pages on the World Wide Web. The SE robots job is to read the content or text on a particular webpage and then it clicks through different links on that particular website to jump from one page to another. They collect all the necessary information by accessing the source code of each of the website pages.

SE robots are different for different search engines like Yahoo, Google, and MSN etc and normally check the… Meta description and the title of your webpage. After checking the Meta description they move on to check the body text of a particular web page (mostly the home page or index page) by reading through the source code. SE robots also take into consideration the various tags within the source code like alt text and headings. The search engine robots are high capable and hence the fact of the matter is that to make your website SEO friendly and to derive maximum benefit in terms of targeted traffic, keep the design as simple as possible.

It is actually quite easy to create a search engine friendly design and the starting point is website architecture. Take out all the complex elements from your website’s architecture and keep it simple. There is a great opportunity that awaits you on the internet and to capitalize on it, you can click here to sign up for a free 14-day trial for more valuable information.