Understanding TrustRank Algorithm
You may have heard about TrustRank and yet still not know what it really is. So here’s some information on just what TrustRank is, and what the algorithm is that runs it.
TrustRank is basically a ‘enhanced’ set of link analysis techniques that was first penned/described in a paper by Yahoo! research staff and Stanford University [...]
Black Hat Vs White Hat Links
If you suffer from the “Google Syndrome,” I don’t really blame you. Sleepless nights, stressed days and plenty of headaches, all to figure out how to rank well on Google…that’s Google Syndrome! Can’t really blame you for behaving the way you do, after all Google Search accounts for more than 50% of all Internet search [...]
The Truth About SEO Analytics
Search engine optimization is a process that encompasses several ’sub processes’ like: link popularity, one way linking, keyword search and usage etc. All these sub-processes work in tandem to enhance your website and optimize it for better indexing by search engine robots. All of this is done in order to ensure that your brand, business [...]
Keyword Search: What Does the Future Hold?
TechCrunch drew our attention to an insightful post by Nova Spivack of Radar Networks on the future of keyword search in a world where we might (finally) see semantic search arrive and deliver on its seemingly endless promise. Spivack’s main contention is one we can certainly identify with — as the explosion of information [...]
Quick History Lesson: Google Analytics
In the Spring 2005, Google bought the online web analytics company Urchin (which was founded by two fellow USC alums Brett and Scott Crosby in 1995).
In November 2005, Google revealed a re-packaged version of Urchin, now renamed Google Analytics. The biggest news about Google’s new offering was its price. FREE! The power of Urchin for [...]
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