To rank online, you must gain a bunch of good links pointing or directing to your website. Webmasters and Small Businesses can no longer survive with simple on page optimization – meta data, robots.txt etc. All high ranking websites now must have strong off page optimization – mainly linking and socal bookmarking (creating relevance and authority).

The easiest way to earn good high quality (and PR) backlinks is in the form of “one way links”. One way links will help your website to rank higher in the search engines, but will take a bit of effort to get them going (it’s not all automated online!). The good part, is one way linking will get you more targeted traffic – immediatly. With  our SEO Toolset, it is much easier to research and build one way links, only takes about 5 minutes to get started.

We will show you how to harness the power of social networks to generate one way links and better rankings almost effortlessly. do you want to get your site on social networks like: digg.com, mixx.com, myspace.com, youtube.com, squidoo.com, hubpages.com, and stumbleupon.com? SEOintelligence will enable you to get thousands of links with minimal effort.

Remember SEO is ultimately about relationships – no one will link to you if they don’t like you! If you have a negative relationship with your partners, vendors, or readers  – from my experience the website is not going to succeed or flourish.  Honestly, SEO is really simple – if you truly want to be successful, get high rankings, and have a successful online business put your customers and partners first (personally and professionally), the rest will fall into place.

Earlier today Stan Schroeder posted the news on Mashable about Microsoft acquiring Greenfield Online for a princely sum. Much of the talk within the tech blogosphere about the deal is one of confusion. Many of the people are wondering why Microsoft would be interested in buying the company and then only keeping Ciao!, the European shopping and price comparison site. The other parts of the company apparently already have buyers lined up for the rest of the Greenfield Online company.

On the surface this would seem to be a rather strange acquisition for Microsoft, with some suggesting that the purchase is just a way to increase its reach into the European market. For Microsoft though the idea behind the purchase is to primarily integrate Ciao! capabilities into Microsoft Live Search

makes the company a fantastic asset to the future of our search offer. Integrating Ciao’s capabilities into Live Search will provide a strong launchpad for our commercial search offer in Europe and enhance our e-commerce offering on MSN.”

Just by itself this news really may not seem like that much. However, there could be another way to look at this which is what Allen Stern of CenterNetworks is proposing. The idea is that Microsoft may not be interested in the same type of information search business that Google dominates right now.

Read the rest of the article here at Mashable Which Is Worth More? Product Search or Information Search….

Sign up for a free 14 day trial of SEOintelligence today!

Some of you might remember I left SEOmoz last year to join up with JustSayHi with the intention of creating the world’s biggest, baddest free online dating site. Using these quizzes, I had a creative way to rank our site for competitive keywords in an industry that is primarily dominated by paid links, directory spam, and other greyish-black SEO tactics. We ranked #1 for online dating, free online dating, and numerous other very competitive terms. We were averaging over 2,000 new members a day and passed the 500,000 member mark.

Oops.
Shortly thereafter, we made a godzilla-turd-sized mistake. JustSayHi’s parent company, Next Internet, acquired a bunch of payday loan and education lead-gen websites (around Q4 2007) which are among the hundreds of domains in their portfolio.

This is a great piece on the way you can attempt to be ‘white hat’ and still make simple albeit small mistakes that can land you right back in the Google penalty box. Matthew details the road he navigated (including working one on one with Matt Cutts) and how he is trying to regain his rankings and site reputation.

Check out the rest of Matthews ‘Widget Bait Gone Wild’ article here at SEOmoz.org