Understanding TrustRank Algorithm
You may have heard about TrustRank and yet still not know what it really is. So here’s some information on just what TrustRank is, and what the algorithm is that runs it.
TrustRank is basically a ‘enhanced’ set of link analysis techniques that was first penned/described in a paper by Yahoo! research staff and Stanford University [...]
Protecting Your Website from Canonical Triggers
There are times when search engine spiders can get lost and will not be able to locate or index your website. Even search engine spiders get confused! Let’s look at the following example:
office.com
www.office.com
office.com/index.html
www.office.com/index.html
https://office.com/index.html
https://office.com
Now there are some servers that use the mod_dir, which is capable of creating additional issues through redirecting a domain without using [...]
Black Hat Vs White Hat Links
If you suffer from the “Google Syndrome,” I don’t really blame you. Sleepless nights, stressed days and plenty of headaches, all to figure out how to rank well on Google…that’s Google Syndrome! Can’t really blame you for behaving the way you do, after all Google Search accounts for more than 50% of all Internet search [...]
The Truth About SEO Analytics
Search engine optimization is a process that encompasses several ’sub processes’ like: link popularity, one way linking, keyword search and usage etc. All these sub-processes work in tandem to enhance your website and optimize it for better indexing by search engine robots. All of this is done in order to ensure that your brand, business [...]
What Is SEO?
One question that always comes back as a boomerang to haunt most webmasters is, “What really is SEO?” A simple question with plenty of complex answers. Let’s seize this opportunity to decode the holy grail of Search Engine Optimization or SEO.
The Definition
SEO is quite simply a practice (the experts believe it’s a process) of modifying, [...]
SEJ | Google Search Share for April Up Again, Why are We not Surprised?
Arnold Zafra of SEJ just wrote a quick piece the comScores latest Search Engine Market Share Report:
Here you go folks, comScore has just released its search engine report for April. As expected, Google toppled its competition again, getting 61.6% of all U.S. core searches. It’s not really a big leap from previous month’s 59.8%, but [...]
Google Maps Adds Pictures & Explore Feature
Chris Silver Smith wrote a great article about the new Google Maps Pictures and Explore Features they debuted. Below is a small snippit from the article:
The new feature now displays the images by default — apparently somewhat randomly selected — along with links to some popular searches and user-created maps for the area. The photos [...]
How Much Money is a Top Google Ranking Worth to Your Business?
Aaron Wall just wrote a amazing article laying out concisely the value of a #1 Google ranking. The SEOBook article is segmented into 9 categories; and lays out all the research and footnotes all the forum discussions that point out the importance of a #1 Google ranking - simply: it can break businesses. Aaron also [...]
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