Keyword Research For SEO
Search engine optimization or SEO is considered the most effective low-cost option of achieving higher page ranking and increasing visibility of a business, brand or individual. One of the most important elements of SEO are the keywords. Keywords are basically “terms” or “phrases” that internet users type into Google, Yahoo!, MSN (any Search Engine) to look for a specific product, service, business or relevant information (remember relevancy!). Which is exactly why, it is so important to understand how the entire process works. But before we dive in too deep, you have to understand what keyword research is and the components that enable the process.
Keyword research is often known as a “process” rather than just simple research, comprising of selecting the most popular keyword phrase(s) that will help internet users find your website (and therefore the information they are seeking!). Most web designers and administrators spend weeks and months on their web pages, fine-tuning them so that their pages can get a good ranking on major search engines but still find that they are listing near/at the bottom. This happens because of the simple fact that they have not chosen the RIGHT keyword phrases or their keyword research was not adequate/relevant to their audience needs. You should not make the same mistake (as long as you keep reading) if you are unable to reach your target audience and generate business – then what is the point of creating a website? Hence, the focus should be more on identifying the target audience as well as keyword research.
A good marketing strategy is one which focuses on its target audience and that should be your aim too. You need to reach out to them. Your focus can be geographical or demographical, region specific, location specific, age group specific, sex specific or even country specific. The focus can also be industry specific like trade, business, service, or products. It is about going niche!
Keyword Research Process
Now let’s get down to understanding the keyword research process. The process of keyword research involves certain steps, which can be identified as:
1. Discovering Keywords: The discovering keywords phase will focus mostly on identifying as many optimum performance keywords as possible and at the same time they should be related to your website, business, product, service, and target audience
2. Analyzing Keywords: In the analysis phase, you will be adding more information to search for keywords like identifying existing competition, certain limitations that are PageRank based and the actual potential for page ranking
3. Selecting Keywords: Selecting keywords is the most critical phase in the entire process and requires objective measurement based short-listing of all optimum performance keywords. You need to focus on the website, how you want to project it to the customers and on the target audience within any limitations that you have identified or analyzed.
4. Deploying Keywords: The Deployment phase focuses on how well you use the selected keywords or keyword phrases through HTML code, website copy, as well as tags.
NOTE: Avoid the “keyword density” pitfall! Don’t stuff your web pages with keywords as this will backfire and the SEO campaign will fail completely. Try SEOintelligence Today to increase your rankings and choose the RIGHT keywords the beginning!
By chandni | December 5, 2008 | Filed Under Google, SEO Advice
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