Is Social Media Marketing A New Age Solution?
The crème-de-la-crème from Harvard after a brainstorming session on various vehicles of Internet marketing reached the conclusion that Social Media Marketing was fast becoming one of the best ways of increasing brand awareness. Yes! In more ways that one, social media marketing has moved tangentially from traditional marketing and created a platform for the individuals as well as small businesses that can enable either to create a powerful online presence.
There was a time when offline traditional marketing was the best way of creating brand awareness, but since the arrival of Internet things has changed and dynamically! Brands toppled, firms were bought over, consumer awareness increased, cost cutting evolved, consumer behavior became unpredictable and much more. The typically hard-sell approach of traditional marketing started to spiral down as social media marketing started to evolve. People still watch advertisements on television but then they also spend more time on various community websites like DIGG, MySpace, etc. This is why social media marketing is being considered the new and revolutionary trend in internet marketing.
The fact that social media marketing focuses on community and engagement with the community using different platforms makes it such a hot favorite. At the end, it boils down to just one thing… which is the creation of engaging and valuable content; and within various online communities that help in building progressive reputation as well as authority within various online communities related to a content niche. Some people have argued about the benefits of traditional TV advertising vis-à-vis other forms of offline and online marketing stating that the traditional form just requires advertising spend after which you can sit back and monitor the results. This is true to a point but social media marketing on the other hand has two distinct advantages, which are:
- It is the most cost-effective type of advertising and will not cost you anything at all.
- Social media marketing will provide you with the unique opportunity to target only your prospective audience and create brand awareness among them without coercing.
So when the advantage comes to the point where you can save on ad spend then it means that however small your return might be, it will always be profitable. Of course, there are quite a few reasons why you should build on a social media marketing strategy and some of them include:
- If you don’t have a huge advertising budget but want to build reputation by creating awareness and high visibility for your business, product or service then social media marketing will be able to provide you a free option.
- If your business has a niche market and you want to cater to a niche audience then social media marketing can get you there.
The truth at the end of the day is that social media marketing is just the tip of the iceberg and if you want to explore all the different possibilities of social media marketing then try out the free 14-day trial offered here.
By chandni | June 11, 2008 | Filed Under Marketing, New Technology
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