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Guide To Do-It-Yourself Search Engine Optimization

Now we all know that for success over the Internet, search engine optimization is sacrosanct. But did you also know that search engine optimization doesn’t always require the assistance or knowledge of an SEO expert? In fact, webmaster can search optimize their websites themselves. While I have been part of the SEO brigade for some years now, I started off doing SEO for my website without any expert help. Let me share with you some of my secrets on do-it-yourself search engine optimization.

Get to Know SEO: The technique of writing keyword rich content, fixing the website code, adding META tags, etc that make your website search engine friendly is known as SEO. Search engine optimization is implemented to make your website or blog site accessible to all search engines such as Google, AltaVista, Yahoo!, and MSN among others. These search engines store your website information in their vast databases and help the internet users to look for information/services/products related to your website.

Implementing DIY SEO techniques: The DIY SEO techniques are easy to implement and can be used in all the webpages of your website/blog site; they can resolve many design and content issues as well. That being said, it’s best to start with one page of your website, clean up all the basic optimization issues, and move on to the next page and so on. So, we’ll start at this point. Look for consistent as well as redundant issues and fix them in all the webpages/blog pages. This assures you and search engine robots/crawlers to scan your website content and collect information and stack it on their databases.

Checklist to become a SE favorite: Following the below mentioned checklist will bring you recognition and success as you land on the first couple of search engine page results. I followed the check list and reaped rich rewards, you can do the same and here’s what you need to do.

1. Remove any or all roadblocks/obstacles that may prevent the search engine crawlers from reaching your website. Test, test, test, and test your website before you go live. Remember, an error ridden website is also an unfriendly website for search engine crawlers.

2. Open all doors (read all webpages), wide open for the SE crawlers allowing them to examine each and every web page of your website or blog site. Categorize, maintain, and keep your website clean. Remove/delete any or all broken or orphan posts/links etc.

3. Maintain keyword density to a maximum of between 2-4% only. Use key phrases that categorize your web content efficiently. A crucial clue for search engine crawlers, keywords are all important. Spread keywords through the content on every page for better identification. Content is the KING!!

4. Your META tags should be labeled, categorized, and well-recognized so that they can be correctly tagged by the web crawlers.

5. Take full advantage of the pinging services.

Of course, I may let on that I have not included anything that is related to advertising your website. For me, SEO is about making a website completely accessible to all search engines and not about the amount of money it can make for you!

If you are interested in making your website search engine optimized then you can sign up for the free 14-day trial account with SEOintelligence and take advantage of our cutting edge SEO tools.

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7 Responses to “Guide To Do-It-Yourself Search Engine Optimization”

  1. How To Promote Your Site For Free Part 1 | Creating an Awesome Home Business on June 20th, 2008

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  6. RaiulBaztepo on March 28th, 2009

    Hello!
    Very Interesting post! Thank you for such interesting resource!
    PS: Sorry for my bad english, I’v just started to learn this language ;)
    See you!
    Your, Raiul Baztepo

  7. PiterKokoniz on April 7th, 2009

    Hi ! :)
    I am Piter Kokoniz. oOnly want to tell, that I like your blog very much!
    And want to ask you: is this blog your hobby?
    Sorry for my bad english:)
    Thank you!
    Piter.

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