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Create a Google Gadget to promote your site

According to several surveys, it has been noticed that in the United States, at least one in every five visitors to the Google homepage visits iGoogle. This basically means that if you put your content on iGoogle using gadgets and feeds then your overall website visibility will increase. If you are a iGoogle user then you can add your very own gadget to your iGoogle page and this will ensure that a visitor will be able to see your content each time he/she visits Google. At the same time, you need to understand that gadgets get a lot of users on a daily basis and are easy to upload or even delete. One of the best ways to ensure that your gadgets receive the attention you have perceived is by ensuring that they are well designed.

iGoogle is a Google personalized homepage that will allow different users to bring across their favorite content as well as services with the help of gadgets and feeds. Let us take a look at what feeds and gadgets are really are and how you can create one for your site:

Feeds
In a layman’s word, a feed is basically a format, which will allow all your content to be visible on the Web. If you use feeds then it means that users will also be able to find out if there is anything new on your site.

Gadgets
Gadgets on the other hand are basically a type of mini-application that is created using standard HTML as well as JavaScript. The salient point of using a gadget is that you can use it for presenting complex information like a calendar. A gadget will also help different internet users to interact with your web content as well. You can visit the Google Gadget Center to find more information.

You can add these gadgets or mini-applications to your personalized Google homepage or iGoogle as well as on any page on the World Wide Web. Most of these gadgets are created by using Google’s Universal gadgets API and can be easily developed as a webpage.

Creating a Gadget
If you are thinking of creating a gadget then there are certain aspects that you need to consider. Here are some of the aspects:

1.    Standard Height: Gadgets have a variable height and a uniform width. Although the height is variable, you need to be very careful with the design and ensure that the gadget is not too tall as compared to its width. In such a scenario, the gadget will not work properly. If you feel that there is a lot of content that you would want to fit into your gadget then the best option is to break your gadget into tabs and limit the vertical real estate.

2.    Engaging: Make your gadget stand out and make it engaging as well. For example: if you are creating a gadget for the Oscar/ Academy Awards then the best option is to create a quiz or a poll that will lead up to the award.

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By Jeremy Hermanns | November 19, 2008 | Filed Under Google, Marketing 

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comments

2 Responses to “Create a Google Gadget to promote your site”

  1. Charles on November 23rd, 2008

    This sounds like a worthy endeavor… gadgets are getting easier to make through cool web tools… Let us know if you recommend any.

  2. Delgado Business Software on January 8th, 2009

    Just what I was looking for – thanks.

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