Revisionist History: Bartz Claims Yahoo Was Never A Search Engine
There is a great post over at Search Engine Land by Danny Sullivan (IMHO: rightfully) criticizing Carol Bartz (Yahoo’s New CEO) about her false comment:
“Yahoo’s never been a search company.”
This amazing PR slip must have been a nightmare internally – as Yahoo engineers pride itself on their beginnings as a search engine / directory…WOW Carol, really? Are you that ignorant?
The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been a search company.” Astounding, in that that this is not true.
Part of me thinks, “Why bother arguing?” As my A Search Eulogy For Yahoo post from last week explains, whatever Yahoo was, if the Yahoo-Microsoft search deal with goes through, Yahoo’s done as a search engine. Heck, Bartz had effectively taken it out of the search game weeks before the deal was announced by backing away from search as a feature.
An check this out:
Postscript from Greg Sterling:
A couple of years ago Yahoo certainly did consider itself a search company, with a competitive search engine. Said then SVP of search and marketplaces Jeff Weiner in 2002:
“Our objective is to provide the highest-quality search experience, and to be the leading provider of search [technology] on the Internet”
Read the whole amazing article from SEL Here: Revisionist History: Bartz Claims Yahoo Was Never A Search Engine
Below are a few ‘old school’ Yahoo commercials – just in case you have some doubts about them every being a “Search Engine” – JEEEZE!
By chandni | August 9, 2009 | Filed Under Search Engine News
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