Best Practices – Increasing Your Page Ranking
Page ranking is one of the most important aspects of online website visibility, therefore pages that have poor page rank can exclude themselves from getting maximum online exposure/traction. But how does page ranking work? There are some complex algorithms that go into it, but the basic ‘modus operandi’ for page ranking remains quite simple (I will explain in a minute). Basically, there are certain best practices that you need to follow to get a good page ranking on any of the top search engines like Google, Yahoo, MSN etc. Let us take a look at some of the best practices.
Best Practices
Keywords: Visibility, search engine optimization, SEM, meta tags, Alt tags, Google Adwords and other forms and strategies of online advertising depend on just one word – the keyword. There are two types of keyword that you can use: primary keyword and secondary keyword. Now for example: if the primary keyword is adventure travel then secondary keywords can be travel cruises, trekking, hiking, mountaineering, river rafting and many more. It will then come down to how well you are able to use your primary and secondary keywords without making your content sound more like a drag. So you need to avoid keyword spamming. You need to place your primary keyword strategically on your website so that the search engines can find them with ease and treat them as the most important words to appear on your website.
Optimizing website content: The factor that drives page ranking is textual content on your web page. You need to hence ensure that your web site should have sufficient text on each of the web pages in order to facilitate proper indexing by various search engines. You need to keep in mind that the text on your web page will not include images or Flash elements. The body copy of a web page should have the correct and most important keyword phrases.
Links from external websites: Page Rank is often increased based on the number as well as quality of links. This means that if your web page is linked to other good or high page ranking websites then it will have a positive affect on the page ranking of your website as well. You can start by sending linking requests to other top ranking websites. This should also be followed by reciprocal linking.
JavaScript navigation: If you are thinking of using JavaScript navigation then you need to reconsider the decision because search engines have difficulty indexing websites using JavaScript based navigation.
Page titles: You need to create appropriate page titles for each of the web pages on your website. A page title is the first line of copy that is displayed during search listing. To attract visitors, you need to apply the right keywords and compelling copy in page titles.
Dynamic URLs: If you are using a dynamic URL then search engines will face difficulty in indexing your web pages. Try to avoid using dynamic URL’s.
Flash content: As of date, search engines are unable to index flash based web pages. So if you need to use flash then limit it to images only and for text, you can use simple HTML. This will serve all your purposes.
By chandni | August 1, 2008 | Filed Under Google, MSN, SEO Advice, Yahoo!
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Text Area #3
This is an area on your website where you can add text. This will serve as an informative location on your website, where you can talk about your site.
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Hi! I was surfing and found your blog post… nice! I love your blog.
Cheers! Sandra. R.