Search Engine Rankings – Do They Count?
If you treat your internet business as you would treat a brick and mortar business, search engine rankings become increasingly important. Would it make any sense to set up a business in a ghost town that doesn’t have any roads? Just as this doesn’t compute, neither does ignoring your search engine rank position. Think of a search engine as a kind of road that will lead internet users to various shops that are set up all over the internet. The more that you advertise along that road, the more you can expect an increase in the number of clients you service each day.
What are search engine rankings? Essentially, these numbers refer to the position that your site gains when someone searches for a business similar to the one that you run. Search engines rank each site according to the key words that the site contains, the important of the site itself, and the relevance of the site to the keyword that was originally search for. Search engines will weight each quality link placing only those top links within the first five positions. Since most people only look at the top five spots, these coveted spots are important to internet business success.
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Search Engine Submission – How to Submit
Is your site listed with one popular search engine? Great! But, that one engine probably isn’t enough. Most sites today must be listed with at least five+ different search engine submission sites, and most popular sites are listed within ten+ different search engines (predominantly Google tho!). How do you get your site towards the top of the page on a number of search engines? Well, it all boils down to one thing: great internet marketing. Without the proper marketing tools work for you, it will be next to impossible to gain any viable internet attention.
How many search engine submissions do you really need? The answer to this question is debatable. While some people claim that you must submit your site to at least ten different engines, others disagree. Most major websites use crawlers, spiders, and bots to search other engines. This means that you really only have to be listed within the top engines in order to gain lots of traffic. Then again, these top engines are changing all the time. Believe it or not, there might be more top search engines that you think that there are. The more the merrier in my humble opinion.
Below is a image of the Google Site Submission Page:
*See it’s easy!
So, how do you keep on top of all these search engines? The best way to ensure the proper amount of search engine submission is to hire a professional marketing company. Most companies will guarantee placement within a few of the top search engines out there. This guarantee can lead to more traffic for your site, and more customers for your business. Internet marketing tools such as SEOintelligence will help to place your site at the top of the major search engines. This way, whenever anyone is searching for something that is close to your site, they will automatically see the link to your site pop up. Where do you want your site to be listed?
Most internet users don’t bother searching past the first five hits that they receive when searching for a specific keyword. So, if your site isn’t actually listed within the first five, then you can expect slower traffic – if any at all. Most sites that don’t hit those top spots are the direct result of poor keyword lists. Thus, finding a marketing company that monitors keywords in real-time through search engine submission is a godsend. Those keywords that don’t work for you can just be tossed aside, while those keywords that work can be kept. This knowledge is entirely priceless, but only some of the top internet marketing companies know how to use it.
Keyword Tools for Search Engine Marketing – What is it?
What is a keyword? Is it a word that has an actual key attached to it? While this might seem a bit ridiculous, it actually makes sense if you think about it: keywords are words that can unlock great search engine ranking potential. What is keyword tool used for? These are specific research tools that are used in order to find the best possible keywords for your topic or business. Where can you find these tools? Well, there are a number of methods that can be used in order to generate keywords. Below, you will find out how some of them are better than others.
If you are searching for a search engine marketing tactic or niche – then keyword research is how you start, you will probably begin your search online. Thus, you will likely be hit by a number of tools that can be used in order to compile lists according to your subject. Some of these tools are free, while others might charge a small usage fee. The problem is that they all claim to produce the best lists on the internet, but this can’t be true for all of them. Some companies (such as SEOintelligence) use their own keyword methods to come up with words that are truly unique. If you want to drive the most traffic to your site, hiring a competent company is probably your best bet.
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Google Ranking – Do You Need It?
Let’s imagine, for a moment, that you sell the absolute best product in the world. You have lots of investors. You have some physical clients. You have a brick and mortar business that seems to do rather well on Main Street. So, you decide to set up shop on the internet as well. What do you need to succeed online? Is Google ranking really that important? How can you get more clients from all over the world to view your product? Below, you’ll find two different scenarios that detail the possible outcome of your new online shop.
Scenario number one: Google ranking – who needs it? Let’s assume that you don’t know that much about the ranking system. So, you decide to forgo most internet marketing techniques, and you make the executive decision that you’ll only worry about keywords. You write tons of articles using these keywords, and you distribute them all over the internet. Then, you set up a basic website, have lots of your product made, and wait for the clients to come knocking at your door. You wait. And wait. And wait (you get the idea). Why aren’t clients showing up? You used the keywords, you set-up shop, but you just aren’t getting any new customers.
Scenario number two: Google ranking – more than simple keywords. Let’s assume that you know you don’t understand how internet marketing works. So, rather than tinker with it yourself, you decide to hire an internet marketing company such as SEO Intelligence. This company uses a variety of internet marketing tactics including search engine placement, keywords, real time tracking, great landing pages, and many other methods. This company also keeps using these very same methods on a regular basis, so that your business never falls off of the ranking charts. Within months, you find that you have more business than you can handle.
Clearly, scenario number two is the optimal one. Why? While Google ranking is important, it must also be handled by professionals who know what they are doing. It simply isn’t enough to use a few keywords here and there in order to gain business. You have to keep your company going by having a consistent marketing team behind it at all times. Keywords do help, but they aren’t going to place your business above the rest. If you have just set up shop online, and you want to succeed, do yourself a favor and seek out an internet marketing company that knows how to keep your business flowing.
adCenter Analytics Beta To Close – adCenter Analytics Blog
Microsoft adCenter Analytics (aka: Gatineau) will be closing by the end of the year…this is a sad day, as I had hoped Microsoft would really invest in this space. Ironically they listed Google Analytics in their recommended alternative solutions/sites 
Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space.
The insights you’ve contributed through your feedback and your use of the tool have served an invaluable purpose in shaping Microsoft’s future in this space. You’ve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end of life plan, the beta was very much a success.
RIP Microsoft Gatineau!!!adCenter Analytics Beta To Close – adCenter Analytics Blog
SEO Tools – Which Ones to Use
There are many ways to take advantage of what search engine optimization has to offer a business. This especially is true for small businesses that are struggling to get viewers on their Web sites. Many people automatically assume that their business will “magically” increase if they simply have a Web site. Although sites are a great way to improve sales, trust us – it won’t happen by itself (SEO is not magic). This is where small businesses can use a few simple SEO tools to raise awareness and attract visitors of their sites. The company may get better results from hiring a professional, but it may not be worth it budget wise. There are many simple ways small businesses can use SEO by themselves productively.
Of all the SEO tips and advice available, the first (and easiest) one for a small business is choosing the right domain name. It is so tempting to use the business name – but I want to tell why you shouldn’t. Larger businesses can get away with it because their name is well-known. For smaller businesses, though, the best tactic is to choose a keyword-rich domain name. This is a simple way to increase the rankings of the site on search engines. If a company sells a particular item, then they can use that item as their domain name. This works as long as the keyword selected is relevant to a company, otherwise people won’t understand it or find it in their searches.
Another way small businesses can use SEO tools to increase the viewership of their site is by putting keywords in the titles. If you don’t know what your “on-page” factors are, we recommend taking a free SEOiQ test to determine the issues. It is common for amateur site designers to want to use long and irrelevant titles for their pages. The best way, though, is to use short and simple titles with the desired keywords in them. This will help readers find the actual page on the site that they need. They won’t want to spend time searching through a site to find it when they can just go to another site and be brought directly there.
The most popular and well-known SEO tools used are designed for researching keywords. This can be done completely wrong – and steer your work improperly. Many companies are tempted to keyword stuff their site. This won’t work with the advanced optimization ways search engines use. Keywords are important but they should be kept to a minimum. Five for every 100 words is a good ratio. By following a few simple tips, even the small businesses can get noticed in search engine results, getting the viewers their sites need.
Check out SEOintelligence to improve your search engine rankings.
6 Companies Google Should Buy Right Now | TechRadar
As we all know Google wants to organize all the world’s information so here is the list of companies they should buy NOW (while they are cheap!)
*Yahoo! or MSN also should highly consider buying these companies as well!
That’s the official line, at least, but what it really wants to do is organise all the world’s information and stick ads on it.
It’s the king of web search and search advertising, but what about the other things we do online?
If Google went shopping, these are the six sites and services they should choose to help make it even more powerful.
1. StumbleUponBack in 2007, eBay bought StumbleUpon for around $75million. By the end of 2008 it was rumoured to be looking for a buyer, possibly because hits are down considerably, but more likely because it didn’t have a clue what to do with it. It’s still an important site, though: at the time of writing it has 7.2 million members telling one another about interesting stuff they’ve found online.
In many respects it’s the anti-Google: where Google helps you find what you’re looking for, StumbleUpon finds things that you didn’t know you were looking for. It also offers a different kind of advertising. StumbleUpon knows not just what you’re looking at, but what interests, amuses or delights you – and that means it can offer advertisers something a bit more interesting than plain old AdWords. Lots of user data, targeted advertising: we’re amazed Google hasn’t snapped it up already.
2. Twitter
Google’s search spiders are amazing things, but they can’t do what Twitter Search does: let you see in real time what six million people are saying. Bringing Twitter into the fold could work in two ways: as a search tool in its own right, and as a way to refine web results based on ‘trending’ – that is, up and coming – topics people are chatting about. For Twitter users, Google could offer better reliability: while Google Mail has been up and down a bit over the last few months, you’re still much more likely to see the Twitter Fail Whale than have problems with a Google site.
Twitter might be open to an approach: negotiations with Facebook for a $500m sale fell apart not because Twitter didn’t like the amount being offered, but because the deal included Facebook stock that the social network was apparently valuing far too highly. According to Business Week, the offer was $100m in cash and the rest in shares, but Twitter wanted the Facebook shares to be based on their real market value, not Facebook’s own valuation. Facebook didn’t like that idea and the deal collapsed.
3. Valve
Everyone thought Google was buying Valve Software in September, but it didn’t happen. That doesn’t mean it shouldn’t, though. As we argued at the time, “There’s still room for an iTunes of gaming, one giant that defines an entire up-and-coming industry, and everyone’s going to want to be it. Valve and its Steam service have both the content and credibility to become it, and Google is one of very few companies that could theoretically scoop up this notoriously independent firm.”
The rationale still stands: Google would make money from every game sold, could rent servers to clans, could sell anonymised usage data to publishers and it could sell in-game ads, too.
Check out the full article on TechRadar.com
6 companies Google should buy right now | News | TechRadar UK
Attainable SEO: Measuring Page Strength & SERPs Competitiveness With LinkScape | aimClear Search Marketing Blog
Enter LinkScape:
In a weighting an average of Google PR (which can’t be completely ignored) and mozRank, we’ve had good luck determining SERPs competitiveness and page strength with this formula:
* Turn off personalized search, to the greatest extent possible. Search is the unfortunate wildcard.
* Search for a target keyword for evaluation of SERPs competitiveness.
* Average the PageRank and mozRank of the top 5 Google organic results, including Universal Search results into an aggregate number. (((Result 1 PR mR) / 2) ((Result 2 (PR*.4) (mR*1.6)) / 2) ((Result 3 (PR*.4) (mR*1.6)) / 2) ((Result 4(PR*.4) (mR*1.6)) / 2) ((Result 5 (PR*.4) (mR*1.6))/ 2))) /5 = SERPs Competitiveness Index for the Keyword
* Compare that 0-10 number with 2 decimal places to the averaged PageRank and mozRank for the Page Strength of the page you’re trying to rank in the SERPs
* If the page strength is above the Competitiveness index, then the page has a decent shot at ranking.
* We use various method to predict the future page strength, by evaluating the history of similar pages in the site hierarchy. We’ll save that for another post.
Search Engine Optimization Software – The Different Types Available
Everyone is trying to save money in today’s unstable economic conditions. One way businesses have done this is by cutting back on their traditional marketing budgets (TV, Radio, Print etc.). Companies are figuring out what works best for them and getting rid of the unnecessary tactics. One marketing tool many companies have kept in their budgets is search engine optimization software and tools. Companies realize that the key to their online success is with great search engine results. Optimizing by themselves can be difficult and time consuming, so it is necessary for some companies to take advantage of the software and SEO tools available – like SEOintelligence. This software helps anyone get the most out of their Web sites.
There are several different types of search engine optimization software ‘types’ on the market, so it can be difficult to know which one to use. The software can be broken down by technique. The easiest way to choose between software is by using the software that provides the results a company wants. For example: if a business wants to focus on keyword optimization, then they should use keyword research programs that help them find the best keywords for their products. Another type of software often used is the traffic trackers. This helps companies follow the traffic that their site receives, which better helps them market their site.
Search engine optimization software also is available for those who want to focus on improving and building links. This helps search engines recognize specific Web sites, so it is a crucial part of search engine optimization. For companies who are cutting back their marketing budgets, this software is a great tool to keep. Companies can focus on one aspect of their site to improve without wasting money. The best way to choose the proper software is to base the decision off the company’s needs. If a company doesn’t really care about link building, then they should go with one of the other software tools.
If a company is looking for the whole package, there is search engine optimization software that does everything it’s called SEOintelligence. Ironically,it is NOT more expensive than the individual software, and it helps businesses improve their rankings and generate search engine traffic to their sites. Because many companies are forced to slash their budgets, including marketing, they need to use the best marketing tools available to them.
Search Engine Optimization Service – When to Hire One
Making the most out of your business’s Website and online business can be difficult for any person – Novice or Pro. It involves having good page design as well as relative and “fresh” content. Once the site is what you “think” you want, you have to move on to marketing your site so people actually see it. Search engine optimization is the next logical step for many people. This can get expensive t outsource, so some people try to do it by themselves – Do-it-yourself SEO. This takes a lot of time and effort but can be done. If you are doing it yourself, how do you know when it is time to call it quits and hire a search engine optimization service?
Sometimes paying someone to do something is better and worth the money invested vs. doing it for free. This often is the case with a search engine optimization services. They will take the stress and worry out of getting your site promoted in Google, Yahoo, and other Search engines online. Because they are professionals and actually do this for a living, you can let them focus on optimizing your site while you focus on running your business. Not everyone needs this service, but there are ways to tell when you should stop doing it yourself and hire a professional.
The best way to know is if you have been optimizing on your own for quite some time and haven’t seen any results – aka: no traffic or SERPS. Even if you are doing all the right steps, you might not be doing them effectively. For example, simply putting keywords in your page titles won’t do the trick. Professional SEO’s will be able to make the most out of your existing site by choosing the best keywords possible. Another way to know if you should give up to a search engine optimization service is if you are spending so much time trying to optimize your site that the rest of your business is failing. Optimization is a key to a successful business, but it only can be a success if there is a business there.
A search engine optimization tool can also help you get the results you’ve been wanting but couldn’t get on your own. There are many reasons to hire a professional, but the main reason to do so is if you simply weren’t doing any optimizing at all yourself. SEO isn’t “rocket science” if you follow, a few basic rules you can improve your rankings dramatically and save money! If you were the kind of company that had a Web site and was wondering why it wasn’t getting any traffic, then a service like SEOintelligence could be right for you. Using Professional Search Engine Optimization Tools will help you achieve something you didn’t know how to get but knew you needed
Stop guessing how to get on the first page of Google, and try SEOintelligence for Free – you won’t be disappointed.
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Text Area #3
This is an area on your website where you can add text. This will serve as an informative location on your website, where you can talk about your site.
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