Search Engine Optimization – More Popular than Print Media Marketing
Every business owner knows the key to a successful business is through good marketing. The way in which companies promote themselves is going through a transitional phase. This is causing some businesses to miss out on one of the best ways to promote their business, search engine optimization . This switch from print media to online SEO was caused by a few different factors. The main reasons are price, readership and audience availability. Although companies still may advertise in the local newspapers and magazines, more and more are abandoning the print media for the more successful online marketing.
One of the main reasons search engine optimization marketing is being used by more companies these days is because of the price. For beginners, they may think the price of SEO is expensive, well – it doesn’t have to be perceived that way! On the other hand, the cost of running one advertisement in a newspaper continues to rise – with less effectiveness. That price is for the ad to run once (lame). Companies have realized it is pointless to pay large amounts of their budget for something that will be seen once and then thrown in the recycling bin. SEO ranking effects are cumulative and traffic lasts much longer – it’s a no brainer.
Search engine optimization also is becoming more popular with SMB businesses because of the shrinking number of print media readers. There once was a time where the only place to advertise was print media. That was because literally everyone read the newspaper on a daily basis. That is far from the case in today’s fast-paced online “fast media consumption” society. There isn’t a point for companies to waste money on promotions that will be seen by such a small number of people. On the contrary, the online available audience is much larger than print media’s ever was. Companies are able to reach a larger amount of people without spending their entire marketing budget.
Because of the changing times and the rising costs of competitor’s marketing prices, search engine optimization marketing has become a staple in the business marketing world. Companies have realized the potential it holds for them.
There are so many consumers searching online for the best products and SEO tools – we think SEOintelligence is the best SEO Toolset available. This is a marketing tactic that every business, regardless of the size, can afford. They won’t have to skimp on quality in order to use this type of marketing. SEOintelligence is the clear choice of marketing over print media for many companies.
SEOintelligence.com – Free Shirt Friday on ShoeMoney®
Heck yeah! Shoemoney (a good friend and ER mentor of mine) featured SEOintelligence on his coveted “Free Shirt Friday” Post Today – check him out wearing the shirt below:
Thanks Shoe! Your the man as always, I cannot thank you enough for all I have learned and continue to learn…and for being such a Freakin’ Marketing Genius!
Cheers,
Jeremy
SEOintelligence.com – Free Shirt Friday – ShoeMoney®
Improve Search Engine Rankings – Why Link Building is Important
Anyone with a Web site is looking for ways to improve search engine rankings. There have been many tactics used to do this, but it can get difficult and confusing keeping up with all of them. If you worked on every single technique you came across, your site would end up suffering because the right attention wasn’t paid to it. By spending more time on one or two search engine techniques, they will be able to be done better, which will increase your desired results. One of the most tried and true ways to increase rankings is with linking.
Link building is a great way to improve search engine rankings because you will be bringing in the traffic you wanted but didn’t know how to find. By linking your site to a related site has the potential to double your traffic. That site’s readers could be looking for exactly what your site offers, but they didn’t know where to find it. By linking there, you will tap into an entire targeted audience. Many search engines calculate the number of links your site has so it is important to build quality links. In order for this to be beneficial, you have to investigate the sites before you link to them. Search engines use sophisticated calculations, so any old link on any old site won’t cut it.
Link building in order to improve search engine rankings doesn’t mean that you have to spend all day looking for potential link sites. You do have to take your time and be selective. Having links to relevant sites not only will be appreciated by your readers, but the search engines as well. Because search engines are able to measure the quality of links, the tactic of linking to every site you can find won’t work. It will take work finding the right sites for linking, but the results will be worth it. You will see noticeable results in your rankings, so you shouldn’t mind spending some time finding these sites.
The more high quality links you have to your site is one of the best ways to improve search engine rankings. Linking is one of the ways in which search engines formulate their rankings. If you looking for ways to improve your rankings, then using links could be the answer for which you are looking. By focusing on one aspect of search rankings, you’ll be able to complete it better. This will make your results better.
Check out SEOintelligence today – SEO plans starting at $9.95 a month!
Affordable Search Engine Optimization – Do-It-Yourself to Save Money
Most businesses know that a successful site relies on good search results. This can get confusing and expensive, as the ways in which companies optimize their results grows and expands. Companies don’t have to pay an arm and a leg in order to be ranked high in the search engines they can do-it-yourself with SEOintelligence. There are affordable search engine optimization techniques from which any business can benefit – that can start at $9.95 a month! The best way to save money on this is to do it in-house. If this is far too complicated or a business simply doesn’t have the time, then the best alternative is to hire a professional to do a few SEO best practice analysis. Don’t have them do the entire site audit – because it will get too expensive and most sites don’t need it!
The best way to get affordable search engine optimization is by doing it yourself with SEOintelligence, there are a few easy tips to follow. One of the easiest ways to do this is by organizing your Web site folders/structure properly. Of course you want your site to be sophisticated, but that doesn’t mean it should be confusing. Most often, sophistication means simplicity. Take out any unnecessary graphs or charts your site might have because this can confuse the search engines. Another way to do cheap SEO yourself is by updating your domain name. If it is your company name and your company isn’t well known, then select another one that is related to the products you provide.
This connects to the keywords used in your page titles. If there aren’t any in there, then you need some. Don’t overdo it, but make sure there are keywords in each title. This will help better navigate the search engines to your site. Another way to get affordable search engine optimization is with linking. If you are doing it yourself, the best way to do so is simply asking. Put a link of a relevant company’s site on your page and ask them if they will reciprocate the favor. Most often they will.
Doing it yourself is a great way to get affordable search engine optimization. It can be time consuming, but the results are well worth it. If it starts to get too difficult or confusing, just try to keep it simple. You don’t have to do every search engine optimization technique out there because that would take a lifetime. Doing a few of them will get your site noticed more. Just remember that it is the key to getting recognized online, so something is always better than nothing.
@Google is Now on Twitter!
OMG this is awesome – @Google and @YouTube are now official on Twitter. My guess, this strategy is for their corporate peeps to gain insight and give them a voice in the Twitter community (and social media in general). You know the old saying: “If you can’t beat ‘em, join ‘em”
*The Google Account has achieved over 4K+ new followers/users in less than 24 hours – now that is incredible (with only 35 following! a <1% rate!)
And, of course there probably is another more competitive reason (IMHO): Google secretly wants to clone/buy Twitter (think of the impression opportunity for ads!!!!) 
SEOi v0.96 Launched!
It is with great pride that we release SEOi v.96 – this is the best version yet, with new improved user features and pricing options.
Check out the new pricing plans now!:
I wanted to thank the entire SEOintelligence Dev. Team for their hard work, our developers are dedicated and incredibly good at what they do (mad respect to the DB crew!) – Special shout outs to Fernando and Chris – all three did a fantastic job on this release!
Cheers,
Jeremy and Kyle
Inside AdSense: Fontastic New Options For Your Ad Units
Google now allows you to display different Fonts in Adsense units! This is a long awaited new feature and should help boost click through rates (CTR’s) for many sites…and a better user visual experience as well. Below is a snippit from the Google Adsense Blog:
You’ve been asking for more control over the appearance of the ads on your sites, so we’re happy to let you know that you can now change the font face of the text in ad units on pages in Latin-character languages. You can choose between Arial, Times, and Verdana font faces. Please note that while font options will appear in every account, they’ll currently only be applied to ad units on pages primarily in Latin-based characters.
There are a few ways to customize the font face of your ad units. If you’d like to quickly change the font settings for every ad unit generated from your account, visit the ‘Ad Display Preference’ section of your Account Settings page to select a new account-wide font face. This will affect all units you’ve created in the past, regardless of whether you used the Manage Ads feature. By default, your ads are currently set to ‘Standard AdSense font family’, which we’ve found has performed well across browsers and displays.
See image from Adsense Management Screen Below (thanks to Ginside):
Again, I think this is a fantastic addition to Adsense – Lets see how this effects the overall CTR on ads.
Visit – Inside AdSense: Fontastic new options for your ad units – for the original story
Study on the Structure of Search Queries | SEO by the Sea
I highly suggest you read a fantastic post by: Bill Slawski of SEObytheSea.com
Would it surprise you if over 40 percent of the queries entered into search boxes at search engines consist of proper nouns, such as the names of specific people or places or things?
Or that combination’s of proper nouns and nouns might make up over 70 percent of most searches?
At least those are a couple of the conclusions from researchers at Yahoo who are trying to find effective ways to better understand the structure of search queries used by searchers.
A study of queries entered into Yahoo’s search engine in August of 2006 took a close look at The Linguistic Structure of English Web-Search Queries (pdf), and tried to get an understanding of the way that people phrase what they are looking for when they search.
The researchers behind the study came up with some interesting information about the queries that people use, and the structure of those queries.
For example, when people perform a second search related to a previous search, one of the most common things that they change in their search terms are numbers. Someone looking for information about the first Spiderman movie might type into a search box the phrase “spiderman 1.” Following up, they may then type in “Spiderman 2.”
The rest of the article dives into the use and structure of peoples query habits and tendencies, it truly will help get you in the mind of the searcher and user easier. As a SEM/SEO expert I sometimes don’t realize – I don’t search like regular people, I use it as a TOOL…most people don’t.
…..Click here to Read more Study on the Structure of Search Queries – SEO by the Sea
Thanks again to Bill @ SEObytheSea.com for such a great post…his site is awesome.
The Great Career Debate: SEM In-House Team vs. SEM Agency
Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency. By looking at the typical client, budget, and tools/resources available for each group, you can better evaluate which career path is right for you. …
Solve Your Call Tracking Problems Now!
Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. …
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Text Area #3
This is an area on your website where you can add text. This will serve as an informative location on your website, where you can talk about your site.
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