The Art of Writing a Link Exchange Request That is NOT Spam
Link exchange requests have a very bad reputation. The reason for that is that many people send mass link exchange requests that are nothing more than spam.
However, if you want to get links from authority sites, you have to send link exchange requests. The secret of successful requests is to write link exchange messages that aren’t spam.
Get the reader’s attention
If you want people to read your link exchange message, it should not sound like the dozens of other emails that the webmaster receives. Use the recipient’s real name throughout your message. If your message starts with “Dear webmaster” then it’s likely that it will be moved to the trash. Be personal. Write a personal message for each recipient.
Use a real email address with a real name as the sender address. Free email addresses and email addresses with numbers look spammy.
Get the reader’s interest
What’s in for me? You should answer that question as soon as possible in your email.
Do not list any features. Focus on benefits. First, nobody is really interested in the great features of your website. Tell the recipient how your website solves his problems or the problems of his readers.
Appeal to the ego of the recipient. Tell the recipient that you list only 10 websites in this special category and that he is in that top 10 list. It’s easier to convince people if you appeal to their ego.
Create desire
The recipient of your link exchange message won’t react to your request if you don’t create desire.
To create desire out of interest, you can tell the recipient that you downloaded his ebook, subscribed to his newsletter or RSS feed, etc. The other webmaster is more likely to reciprocate if you have done something in advance.
Give the recipient the feeling that he’s special. Include your phone number in your email message. Summarize why the recipient benefits from linking to you.
Make action as easy as possible
Don’t make the recipient think. Make the linking process as easy as possible by giving him copy/paste HTML code with your link information. Of course, the code should only be an option and you should not insist on that code. If the webmaster want’s to use another code to link to your site, that’s okay.
Check out the rest of this article at: The art of writing a link exchange request that is not spam
The 100+ Ranking Variables Google Uses, And Why You Shouldn't Care : SEO Book.com
Have a read of Aaron Wall’s latest post, he’s a pretty good ER friend of mine. Aaron simply outlines his views on the future of search, and he makes a number of important points – see a quote below and then go to his amazing site SEOBook.
Social networks, blogs, Twitter etc indicate a move away from the webmaster as signaler of importance i.e. who you choose to link out to. The search engines will need to mine the social signals form those networks. The user will signal where their attention is focused by their interaction and paths.
Universal search, in may cases, has pushed results listings down below the fold. For example, to get a client seen high up on the results page may involve making sure making sure they are featured on Google Maps. Similarly, if they have video content, it should be placed on YouTube. Google have shown they are increasingly looking to the aggregators for results and featuring their content in prominent positions.
Googles Official Search Engine Optimization (SEO) Starter Guide
Google has finally published a Official Search Engine Optimization Starter Guide for Webmasters (a first and monumental feat!). We are very excited, and think this is long overdue – but well received by the SEO and SEM community. For many years, the guidelines have been vaguely construed from Google’s EULA and other Policies – but now to have SEO framework established from Google itself is awesome.
Here is a sample of what is inside the newly released guide:
Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.
We are providing a un-edited free download of the guide here for our SEOi Readers and Users! Enjoy:
Click Here to Instantly Download Google’s Search Engine Optimization – SEO Starter Guide!
Google AdWords Requiring One Domain Per Ad Group?
Google Say What?
In an effort to provide more relevant results and a higher quality experience for our users, we have made the decision to no longer allow multiple domains within a single ad group. Going forward, all display URLs within an ad group must be for the same top-level domain. Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any campaigns. While we understand there are legitimate use-cases for multiple domains within one ad group, we ask that separate ad groups are created for any given domain.
For instructions on editing your display URL, please see https://adwords.google.com/support/bin/answer.py?answer=6272&hl=en_US
Please know that we will not be retroactively disapproving ads until the end of February. Please aim to make the changes before then.
Google AdWords Requiring One Domain Per Ad Group?
Top 20 Internet Millionaires Under 30
Do you know that the internet is the greatest monetary equalizer? You don’t have to be an old tech savvy, computer geek, seo specialist, first-world-straight-As genius just to be rich online. As long as you have a reliable computer, internet connection and a brilliant idea; even young kids can retire young and rich!
Check out this list of young internet millionaires under 30.
1. Mark Zuckerberg [ Facebook ] 23 years old | $700M
2. Andrew Gower [ Runescape ] 28 years old | $650M
3. Blake Ross and David Hyatt [ Mozilla ] 22 years old | $120M
4. Chad Hurley [ Youtube ] 30 years old | $85M
5. Angelo Sotira [ Deviant ART ] 26 years old | $75M
6. John Vechey [ PopCap Games ] 28 years old | $60M
7. Alexander Levin [ WordPress ] 23 years old | $57M
8. Jake Nickell [ Threadless ] 28 years old | $50M
9. Sean Belnick [ Biz Chair ] 20 years old | $42M
10. Kevin Rose [ Digg ] 30 years old | $31M
11. Ryan Block [ Engadget ] 25 years old | $20M
12. Aodhan Cullen [ Stat Counter ] 24 years old | $18M
13. Tom Fulp [ Newgrounds ] 29 years old | $15M
14. Rishi Kacker and Matt Pauker [ Voltage ] 24 years old | $12M
15. Markus Frind [ Plenty of Fish ] 29 years old | $10M
16. Catherine and David Cook [ My Year Book ] 17 & 19 years old | $10M
17. Fredrik Neij [ The Pirate Bay ] 28 years old | $10M
18. David Hauser & Siamak Taghaddos [ GotvMail ] 24 years old | $8M
19. Jermaine Griggs [ Hear and Play ] 23 years old | $5M
20. Jay Westerdal [ Domain Tools ] 29 years old | $5M
If you want more, check the top 30 list originally compiled by Top Young Entrepreneur. Now, stop reading blogs and brew the next internet million dollar idea!
This amazing article – Top 20 Internet Millionaires Under 30 | was written by: Dulcenegosyante
Eric Ward Link Baiting and Building Strategies
Few can speak about link building and link baiting with the experience and authority that Eric Ward brings to the table. He’s been doing this sort of thing since 1994, before the vast majority had even heard of a hyperlink.
In this WebProNews: The Insider video, Managing Editor Mike McDonald connects with Ward via webcam to discuss the finer points of link building today, what constitutes good link bait, and creating a good balance of organic and paid links.
Read more
RIP Good Times.. Hello GREAT Times! The Richter Scales Debut Another Instant Classic | The Crunchies
Last night, The Richter Scales brought down the house at The Crunchies for the second year in a row with a brand new song. The song depicts a hilariously overoptimistic startup and pokes fun at just about everything in the tech industry, from overhyped launches to ridiculous product ideas (I especially love GramZone, the nursing home in the cloud). Check it out below (make sure you have your volume turned up).
SEO Elite Review – Warning: Some Testimonials Are Fake : SEO Book.com
Please be careful when reading feedback about SEO Elite on other sites. We have unwillingly discovered that many of the below comments praising SEO Elite are fake. You can read more about the drama here at BidJuice.
Why I Do Not Recommend SEO Elite to my SEOi Customers
Honestly back in the day, I used to recommend and be a affiliate of Brad Callen’s SEO Elite, but due to evolving search algorithms placing more emphasis on trust, site age and usage data I believe that simply analyzing links or diving into simple site relationships has little value.
Top 20 SEO Elite Queries we are seeing:
- seo elite
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Why Affiliates Push SEO Elite :
You will see that there are literally 100’s of Affiliates recommending SEO Elite with “stellar” reviews – convincing people that you make over $70 per sale to simply recommend it – DON’T BUY THE HYPE!
I want to remind everyoene that the best way to build true quality links is with human editorial involvement, no automated software package can help you automate the process 100%. To the contrary, SEO Elite is a big distraction and can give you poor – if not harmful linking advice! (Content – Content – Content)
Back in the early 2000’s and late 1990’s when the Search algorithms were less intuitive this was useful software, but in no way would I recommend buying it today.
SEO Elite Review – Warning: Some Testimonials Are Fake : SEO Book.com
Warning About SEO Elite Feedback
Search Engine Land | How Monitoring Twitter Can Help Build Links
Must Read News About Search Marketing & Search Engines
A great post by Julie Joyce @ Search Engine Land:
Here’s a scenario: Jane gets on Twitter and tweets about wanting a coupon for a company that I’ll call ABCWidgets, because yes, I am that dorky. The staff of ABCWidgets, being all forward-thinking, are monitoring Twitter to see what’s being said about them. They see this tweet, respond to Jane with a 10% off coupon, Jane buys what she wants, then blogs about this fantastic thing that’s happened to her. There’s a really nice legitimate link, brought about by simple good service and the desire to tell others about it.
There are many other positive takeaways from keeping an eye on social media: simple brand monitoring to know what people are saying about your company, the chance to right a wrong before it gets worse, the opportunity to personally connect with a past, present, or future client. With services such as Twitter, where people can quickly and easily make a statement without flowery clarifications, things can go downhill quite swiftly and it’s becoming crucial to identify and respond to issues as fast as possible, before someone else steps in with an offering that’s going to cost you a customer for life. What if, instead of ABCWidgets responding to Jane, their main competitor, 123Widgets, saw Jane’s tweet and responded with their own 15% coupon for switching to their company. A lovely opportunity has been lost for a client who practically had it handed to them.
Want to read more of this great article? Then please visit Search Engine Land now!
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