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Outbound Linking For Fun And Profit | SEO Book.com

Linking out is a valuable marketing strategy on a number of levels.

It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.

If you’ve read something about the HITS algorithm (.pdf), you may have noticed that HITS looks for, and evaluates, both authority and hub pages. i.e. pages that contain multiple links out to authority pages. HITS stands for “hypertext induced topic selection”, and, like PageRank, is concerned with link graph analysis.

Outbound Linking For Fun And Profit : SEO Book.com

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By Jeremy Hermanns | November 6, 2008 | Filed Under SEO Advice, Search Engine News 

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