SEOintelligence Lunch Party | Think Tank 2008
This is a long overdue post – we have been very busy with the new development team, and cleaning up the code for the new v1.0 release, and needless to say I completely forgot to post this!
The SEOintelligence Party at Epazote in Del Mar was a complete Blast! We sponsored this event as part of Think Tank 2008 and had all the right Elite attendees (in no particular order):
- Jeremy Shoemaker (ShoeMoney)
- Andy Liu (BuddyTV)
- Zac Johnson
- Neil Patel
- Aaron Chronister (MadHat SEO)
- Rhea Drysdale
- Pamela Lund
- Josh Mullineaux (Unique Blog Designs)
- Nate Whitehill (Unique Blog Designs)
- Matt Blancarte (Unique Blog Designs)
And MANY more…check out the photos below!
Here we are Epazote Steak House! Let the SEOi Party Begin…
Check it out SEOintelligence Signage – neat.
People have already shown up, including me…
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To quote W3C, "Cool URIs don't change"
W3C is known as the World Wide Consortium and is mainly responsible for creating web standards and guidelines. According to W3C, “Cool URIs don’t change.” Their belief is that if you have already chosen a URI then there is no reason why you should change the URI. This is in theory although there could be hundreds of reasons in practice.
According to W3C, the URI theory is that you as a domain name space owner will not only own the domain name space but also all URIs in it. The only time you as the domain space owner can change the URI is during insolvency. Theoretically speaking, the URI space that is there within your domain name is always in your control and that is why you will be able to ensure its stability pretty much as you want it. Most of the times, a webpage or a document is understood to disappear from the web only if a domain name has expired or the company is no more in business. So the question is: why do people then want to change their cool URI’s? Here are some common reasons:
• Re-organized the website
• Changing from a CGI Script to a binary program
• The support of the fact that URN’s will fix the problem of persistent namespace
• Not having the right tools
There are many more similar reasons that people use to change their cool URI’s but it is not recommended. Now the question is: what information can’t be or should not be changed once you have your own domain space? The answer is: everything! Once the URI has been created, you shouldn’t add any information as it might lead to trouble. Here are some of the aspects that you can look at:
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Create a Google Gadget to promote your site
According to several surveys, it has been noticed that in the United States, at least one in every five visitors to the Google homepage visits iGoogle. This basically means that if you put your content on iGoogle using gadgets and feeds then your overall website visibility will increase. If you are a iGoogle user then you can add your very own gadget to your iGoogle page and this will ensure that a visitor will be able to see your content each time he/she visits Google. At the same time, you need to understand that gadgets get a lot of users on a daily basis and are easy to upload or even delete. One of the best ways to ensure that your gadgets receive the attention you have perceived is by ensuring that they are well designed.
iGoogle is a Google personalized homepage that will allow different users to bring across their favorite content as well as services with the help of gadgets and feeds. Let us take a look at what feeds and gadgets are really are and how you can create one for your site:
Feeds
In a layman’s word, a feed is basically a format, which will allow all your content to be visible on the Web. If you use feeds then it means that users will also be able to find out if there is anything new on your site.
Gadgets
Gadgets on the other hand are basically a type of mini-application that is created using standard HTML as well as JavaScript. The salient point of using a gadget is that you can use it for presenting complex information like a calendar. A gadget will also help different internet users to interact with your web content as well. You can visit the Google Gadget Center to find more information.
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Plan Your Website So it is 100% Scalable – Think Growth!
Planning a site to be scalable (and can grow properly) is definitely not the easiest of things to do but then it is not impossible if you know where to start. The first question that you need to ask yourself is: How will you plan r what will you include in your plan so that your system is scalable enough for you to reach certain predictable milestones? Well! there are several different plans that can be incorporated but here is one of the best that is available and it is known as the anonymous scaling plan.
The Anonymous scaling plan is quite simple to understand: It states that you will develop a website from scratch and use only a single server and then gradually scale out horizontally once the need arises. There are different phases in the Anonymous scaling plan and they are:
Phase 1
• You incorporate a Dual Quad-Core 2.66 single server with 8GB RAM and 500GB Disk Raid 10
• The OS is most certainly going to be Fedora 8. Although you can use almost any version of Linux but Fedora 8 is considered as the best for servers.
• Web Server: The best web server you can use is Lighttpd, which is easier to configure and faster than Apache 2.
• Proxy Cache: Use Varnish as it is considered to be quite faster than Squid.
• Object Cache: Something very scalable like Memcached
• Language: Of course, there are no two ways about it: it has to be PHP 5 as it doesn’t have any bloated frameworks.
• PHP Cache: The easiest to configure is APC
• Database: The recommended database is MySQL 5 although you can even consider Postgres. The good thing about MySQL 5 is that there are quite a lot of tools available
Phase 2
In the Phase 2 of the Anonymous scaling plan, you can increase the RAM to 64 GB and cache everything
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Create a Sitemap
You may have come across websites where you will find a button that will take you to sitemap. You have probably wondered what a sitemap is and why is it important to have it on the website. Basically, a sitemap is a type of map of the entire web site and it shows all the web pages that are there and how these web pages have been linked. The main function of the sitemap is to enable a visitor to easily navigate through your website.
It is not necessary for the sitemap to include all the pages on your website but it should definitely include the entire website structure and it needs to fit into a single page according to Google guidelines. Another reason why you should have a sitemap is that it is used by search engine spiders for indexing your website. So if your website lacks a sitemap then there is a high probability that your website will not be indexed properly and you will miss out on relevant website traffic. It is also important to identify whether the sitemap should be static or dynamic. A static sitemap will ensure that all your web pages are indexed properly and hence considered better than a dynamic sitemap.
Creating a Site Map
There are two ways of creating a sitemap, one is manually doing it and other is by using sitemap generators. Let us take a look at both the options:
Manually
If you are planning to create a site map manually then you will need to use a nested list similar to the one shown below:
<ul>
<li>Main Theme
<ul>
<li>Subtheme
<ul>
<li><a href=”page1.htm”>Page 1 title</a>
<li><a href=”page2.htm”>Page 2 title</a>
<li><a href=”page2.htm”>Page 2 title</a>
</ul>
</ul>
</ul>
The above code will look like:
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SEOTip – Unique Description Meta Tag For Every Page
The Meta tag in html is not a required tag when you’re creating your web pages; many pages don’t use the tag at all, and I must confess that I’ve not used it on my home page, although I put it into this page by way of demonstration. To put it briefly, the meta tag is used by search engines to allow them to more accurately list your site in their indexes.
If you simply produce your home page and register the URL with a search engine, or a number of search engines, their spider programs will eventually toddle along to your site to index it. Now, each of the search engines does this slightly differently. Altavista for example will grab everything in your document and index it, but will only show the first 250 characters in its description. Consequently, if your site included say, ‘Thanks to:….’ right at the beginning, this is what Altavista would show in its description, and it wouldn’t give the viewer any idea of what your site actually covered. Of course, not all search engines work this way; I’d suggest you ferret around a little bit to see exactly how the popular engines work, and certainly the major two or three such as Altavista, Lycos, Yahoo, Infoseek and Excite. It therefore makes sense to ensure that your opening paragraph is carefully written to ensure it accurately reflects what your site covers.
However, you may be able to exert a certain amount of control over how your site is indexed by the use of the meta tag. It is also important for you to know that not all search engines will use this tag – Altavista does, but Excite doesn’t, for example. It’s not a total cure-all therefore, but you won’t miss out by putting the tag in, and it may well work well in some cases.
What can be included in a meta tag
There are basically four major meta tags that you can use:
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State of Washington sues Web/SEO firm | NetworkWorld.com Community
People please be careful out there! I just read this story about a alleged “bogus” SEO firm in Washington that owns the entities Visible.net, Captures.com and WebMarketingSource.com. We created the SEOintelligence Toolset to combat these types of fraudsters directly and enable the small to medium business a Enterprise level SEO Toolset for a minimal price.
Read the quotes below from the story:
These are the kinds of charges that can send a company’s customers fleeing … and certainly should if they’re proven to be true.
The State of Washington has filed suit (.pdf) against a Redmond-based search engine optimization and Web services outfit that has done business under the names Visible.net, Captures.com and WebMarketingSource.com. In essence, the state attorney general contends that these entities have ripped off their mostly mom-and-pop clientele through a pattern of unfulfilled performance promises and financial shenanigans. While the clients may be on the smaller end of the spectrum, they have been forking over real money, with initial startup charges ranging from $3,750 to $9,750, plus a monthly fee of $40 to $100.
Click Here to read more on: State of Washington sues Web/SEO firm | NetworkWorld.com Community
Don’t be fooled by expensive SEO Tools – SEOintelligence is the cheapest and Best!
Always use "alt" and "title" tags for images, flash objects and links
Most people and businesses over the internet are gunning down for the number one spot – which is to get the highest Page Rank possible in search engines like Yahoo!, and Google. Now most websites these days are using more and more of static content and information as opposed to images and flash objects. This is because of the fact that search engine spiders can’t index flash websites and can’t read and image or flash objects. So the spiders will not be able to make out what the image represents. In such a scenario, experts feel that using the “alt” and “title” tags can help spiders index images as well as flash objects. The “alt” and “title” tags will be able to describe what the image really is in words.
The rule is: you should always add the “alt” attributes to all images on your website and you will need to add the “title” attribute only if the image is being used as a link. Let’s take a look at an example:
If there is a simple image of laptop on your webpage that is not linked to any other page or objects on other pages then it will consist of the ALT attribute only. The code will be as follows:
<p> <img src=”laptop.jpg” alt=”laptop” width=”400” height=”400”/> The laptop is a great portable computer.
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SEMRush.com Review | SEO Book.com
SEM Rush vs Compete.com
The big value add that SEM Rush has over a tool like Compete.com is that SEM Rush adds cost per click estimates (scraped from Google’s Traffic Estimator tool) and estimated traffic volumes (from the Google AdWords keyword tool) near each keyword. Thus, rather than showing the traffic distribution to each site, this tool can list keyword value distribution for the sites (keyword value * estimated traffic).
Google Sued For Patent Infringement Over AdSense, Again | SEL
Profy reports that a Russian company is suing Google for $3 billion over Google’s contextual ad program, AdSense.
The Russian company, Era Vodoleya, claims they patented contextual ads a year before Google came out with AdSense. The funny thing is this is not the first time Google was sued for patent infringement over AdSense. We reported back in August that Daniel D. Wexler is also suing Google for the same thing. Anyone else want to take shots at Google for AdSense?
Profy suspects that the Russian company is simply looking to “blackmail” Google and settle out of court for a nice fee. It will be interesting to see if Google does settle or if they fight it in court.
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Text Area #3
This is an area on your website where you can add text. This will serve as an informative location on your website, where you can talk about your site.
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