SEOintelligence is now classified: a "Killer" Startup!
I wanted to personally thank everyone who has been involved with SEOintelligence’s development to date. We have accomplished a lot, and are embarking on a new version that promises to be much improved and easier to use! SEOintelligence will also offer 3 levels of pricing in the future, so we can better accommodate more users and small businesses.
Q4 2008 will be a development frenzy, but Q1 2009 should be a great time for our customers and the SEO community.
Please take a moment and Vote us UP at KillerStartups.com
Google Search Tips from Matt Cutts!
An Oldie but Goodie with Patrick Norton! Learn about advanced Google query modifiers, how to look up Airport Flights, Currency Conversion, Movie Zip Code Ratings, ‘Define:’, multi word phrase definitions carrot, specific file type searches, number range search, budget price range parameter, and many more.
Domain Name Canonicalization: Redirect Non-WWW To WWW Or Vice Versa
Is there any difference in the following URLs?
• http://seowebsite.com
• http://www.seowebsite.com
• http://seowebsite.com/default.php
• http://www.seowebsite.com/default.php
If you use any of the above URL’s, you will find that all the URL’s lead to the same webpage. But search engine robots are not as good when it comes to determining if these pages are different or they are the same. Hence, a search engine robot will store each of these pages separately. One of the important criteria for determining search engine rank is based on the number of external links that each of these pages will have. So if various websites link themselves to all the 4 different versions of your index page or web page, then in all probability, the search engines will calculate the overall value of each of the URL’s separately. This calculation is done on the basis of the total number of links per URL. You might think this a good option because you will get 4 times the linking but that is not the case. In reality, it will diminish the potential ranking of the webpage if a single URL was to be used for linking.
If you consolidate all the versions of your home page under one particular URL then it is known as “canonicalization” or “canonicalisation” (in the UK and Australia). The examples that have been listed above are fairly common but in reality there are several similar URLs that can lead you to the same page. If you adhere to the best practices in canonicalization then you will be in a position to address almost 90% of the most common and widespread canonicalization issues and this will help you to increase the ranking of your website.
Here are 4 canonicalization best practices that you can follow:
1. Select a WWW or a Non-WWW URL and then you can redirect any other option to the preferred version. The toughest part is always about choosing the right option: WWW or a Non-WWW. You can have your website as a “www.seowebsite.com” or just “seowebsite.com”. As of date, there is no correct answer available and hence you will have to rely on your own judgment for the same. Once you have selected or made your choice, you will need to find a best way of trapping any and all requests to the application. You need to check the form that is being used and if necessary initiate a 301 Redirect so that you can get to the correct form. For example: if you type in wikipedia.org then automatically, you will be redirected to www.wikipedia.org.
2. You need to do away with a default filename at the end of your URL. It doesn’t matter which web server you are using as all of them will allow you selection of one or multiple default filenames to serve to especially when a browser requests for a directory.
3. One of the best practices is to link internally to a canonical form in your URL. You need to ensure that you are able to link to a proper canonical form of the URLs from within the website. This is a practice that will help in encouraging several external websites to link to your website using the incorrect as well as correct version.
4. You can use the Google Webmaster Tools for informing Google of the correct form. Implementing a best practice like this on your website is considered to be an ideal choice as they can address this problem for all the search engines. This will also help in providing customers with a proper and consistent navigational experience although this entire process might take anywhere from one to six months.
Check out our previous post on Enabling SEO Through Mod Rewrites for more detailed technical help!
Have A "Verisign" Or Similar Certificate – Improve Conversions Immediately!
One of the most popular security certifying authorities, VeriSign enabled websites are considered to be much safer. VeriSign is basically a Secure Sockets Layer (SSL) Certificate Authority that enables secure transaction over the internet including online communications, e-commerce, interaction within websites, intranets, as well as extranets. Why VeriSign? There are plenty of reasons for choosing VeriSign but here are some statistics that will help you get more information about the company.
1. VeriSign has been securing more than a million Web servers throughout the world and this number is the highest for any Online Certificate Authority.
2. VeriSign SSL certificated is being currently used by some of the 40 largest/biggest banks across the world. According to a survey, almost 95% of all Fortune 500 companies have also chosen VeriSign SSL Certificates.
3. More than 75% of Websites over the internet have been using the Extended Validation SSL by VeriSign and this includes some of the biggest companies in insurance, banking, and e-commerce.
4. The VeriSign Secured® Seal is displayed in more than 90,000 domains across 145 countries and is considered as the most recognized and reputable trust mark over the Internet.
Reasons for Choosing VeriSign or other similar certificates like Cyber Trust, WebTrust, and GeoTrust are very important because the internet is also a dangerous place. There is no dearth of hackers and crackers who if given the smallest opportunity will rip you of your hard earned money, identity, customers and create havoc. Hence, having a Secure Sockets Layer encryption will safeguard your interests as well as that of your customers.
VeriSign is the biggest SSL certification authority and they also offer the strongest SSL encryption. Their SSL encryption consists of the following:
1. High-level encryption: They offer a high level encryption at 128 bits, which is able to calculate 288 times as many combinations as a 40-bit encryption can. This means that it is more than a trillion times stronger.
2. VeriSign offers true 128-bit SSL Certificates that have Server Gated Cryptography (SGC). SGC enables every website visitor a secure experience over the internet.
3. As of date and according to records, VeriSign is considered as the leading provider of SSL encryption certificate that enables 128-bit or 256-bit encryption for Internet users.
In order to obtain a VeriSign SSL certificate, you will need to follow these steps:
• You will have to generate a CSR or a Certificate Signing Request that has to be sent to the respective Certificate Authority, which is VeriSign. This process will also help you to generate a private key, which will be stored only on your server.
• You will receive a .CER file, which is the signed request from VeriSign or the Certificate Authority.
• You will then be required to complete the CSR using the.CER file so that you can associate the private key to your signed request
• The next step is to take a backup of the issued certificate with the associated certificate chain to the .PFX file
• Now you need to import the certificate and send it to the Load Computer certificate store
• It is important at this point to conduct a visual check of the security certificate. You will also need to check the associated certificate path so that you can ensure application of correct properties
• Last but not the least; you will need to run the LoadCert.exe utility in order to complete the association of your security certificate with the provisioning service.
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Text Area #3
This is an area on your website where you can add text. This will serve as an informative location on your website, where you can talk about your site.
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