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Three Tips for Video SEO
Video sites like YouTube are enjoying incredibly large audiences to their website, but these ‘visitors’ are looking for video, and they want it NOW. This in my opinion presents a great opportunity, and submitting amateur videos has opened many different avenues for netizens across the world to express themselves. One thing I’ve noticed while surfing YouTube, is that most users tend to overlook is video SEO completely (especially in their video citations).
Below is a sample of the citation in a video:
As you can see above, the captions have a Headline and Desctiprion area - remember this is your opportunity to tell the search engines what your about, so do it right! I see many times opportunity in niche markets, where literally 90% of the sites in the top 10 are poorly optimized. Check it out when you have time yourself, you will see what I mean. The reality is that video search optimization is still in the infancy stage, although it is growing rapidly. As the availability of broadband increases, it will increase the use of videos as well - so this isn’t going away, it is just beginning.
One of the primary reasons why video SEO has not been successful so far is because search engines don’t have the ability to look inside a video (yet!) and read the streaming images or media to identify and analyze the content (relevancy!). This is why most search engines must rely on several page factors as well as on the metadata that has been inserted within the video file. Search engines will also rely on anchor text as well as inbound links for determining the content or purpose of the video. Now we come back to the basic question: how do you optimize your videos?
You can choose all of the 3 or any of the three scenarios for optimization of your video. Of course, if you integrate all the three it will maximize the chances of driving targeted traffic. Here are the 3 scenarios:
1. Video specific search engines: In this scenario, you will be hosting a video on your website. A video search engine will crawl on your site to index the video. One of the popular video search engines is Truveo. These search engines will offer different optimization opportunities like:
• Accommodating titles: They can accommodate with ease titles, descriptions, summary and even specific keywords or tags.
2. Video Specific websites: There are several video specific websites that accept MRSS feeds. So basically, you will have to submit a RSS feed or an MRSS feed at a third party website. Some of the websites who will accept such files include Blinkx and Yahoo Video. You will have to enter titles, keywords, description, categories, thumbnails, and a transcript to enhance optimization.
3. Other Sites for video upload: There are several third party websites or video search engines that will allow you to upload your video on their website. Some of sites that will allow you to upload video include AOL Video, YouTube, and Yahoo Video. You will need to provide metadata and include keywords, title, and description. You will then need to link it back to any related content on your website.
Some of the other optimization tips for videos include:
• Compelling content: If your video doesn’t have compelling content then you will not be able to get targeted traffic.
• Ensure that your video is able to reinforce the brand image.
• Include caption language (or transcript in your metadata because this will help video search engines.
• Use standard format for video like .avi, .mov, or .wmv.
By Jeremy Hermanns | August 17, 2008 | Filed Under New Technology, SEO Advice, SEO Tools
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