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Mashable | Which Is Worth More? Product Search or Information Search….

Steven Hodson posts a great article about Microsoft acquiring Greenfield Online to boost their Information Search capabilities for just under $500 Million USD. Rumor has it, Microsoft just wanted their Ciao! subsidiary properties and technology. check it out below:

Earlier today Stan Schroeder posted the news on Mashable about Microsoft acquiring Greenfield Online for a princely sum. Much of the talk within the tech blogosphere about the deal is one of confusion. Many of the people are wondering why Microsoft would be interested in buying the company and then only keeping Ciao!, the European shopping and price comparison site. The other parts of the company apparently already have buyers lined up for the rest of the Greenfield Online company.

On the surface this would seem to be a rather strange acquisition for Microsoft, with some suggesting that the purchase is just a way to increase its reach into the European market. For Microsoft though the idea behind the purchase is to primarily integrate Ciao! capabilities into Microsoft Live Search

makes the company a fantastic asset to the future of our search offer. Integrating Ciao’s capabilities into Live Search will provide a strong launchpad for our commercial search offer in Europe and enhance our e-commerce offering on MSN.”

Just by itself this news really may not seem like that much. However, there could be another way to look at this which is what Allen Stern of CenterNetworks is proposing. The idea is that Microsoft may not be interested in the same type of information search business that Google dominates right now.

Read the rest of the article here at Mashable Which Is Worth More? Product Search or Information Search….

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By Jeremy Hermanns | August 29, 2008 | Filed Under MSN, New Technology, Search Engine News 

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