SEO Best Practices: Are You Using Them?
SEO or Search Engine Optimization can hardly be defined as a simple or easy practice. No wonder, SEO professionals, claiming to be experts, are raking in the moolah by using sub standard practices and unfair means to achieve higher rankings for websites on search engines.
A complicated as well as an in-depth process, SEO requires plenty of experience, understanding and comprehension of the very core factors that drive the process. A dynamically changing industry, keeping up with the latest trends in SEO can be overwhelming. Which is why, I have compiled a list of SEO best practice for you all. You must remember to treat these as a general guideline and not a complete or comprehensive listing.
NOTE: When talking about SEO, it is incorrect to assume that your site’s ranking on search engines will automatically improve without the need to make changes to your website. Beware of any SEO firm that lays claim to the fact that they can make your website perform better without any modifications!
I am merely listing down the best practices in SEO in a straightforward manner so that you can derive your own meaning based on your requirements and essentials. Let’s get started:
Come Up With An Eye-Catching Title for Your Content Page or Copy or Post
• If you already have a brand, use it in the title tag. Using a branded title tag can be a powerful SEO technique.
• Keep the length of your titles to a minimum of 20 characters and a maximum of 65 characters, including spaces. A longer than 65 characters title has lower chances of being index properly by search engines. It also means wastage of space.
• Since, content is king with SEO, it becomes vital for you to include the valuable keyword (s) in the title of your page or post. You are likely to get better results in searches if you include your primary keywords in the page’s title as well as subtitles.
• Something that you must always remember is to think like a common internet searcher when you work on a title. Take time to compose the best title and bear in mind the search terms your visitors are most likely to use to find your website.
• Use the primary keyword in the heading of the page. This becomes the main headline of your page on the search engines’ indexes.
Come Up With The Best Meta Description For Your Content Page or Copy or Post
• Be honest with your content. Never use a misleading Meta description, as it can damage your website traffic from search engines in the long run.
• The Meta description should not be longer than 160 characters and must be descriptive in style.
Create the Best URL / Permalink
• A URL structure that includes the title of your page and describes your content will help increase targeted traffic to your website.
• KISS. Keep it short and simple, as far as URLs are concerned. Long urls must be avoided.
• Try to use descriptions rather than numbers. Keywords are much more effective than numbers.
These SEO best practices have been discovered as part of our hundreds of client experience - over many years.
By Jeremy Hermanns | July 2, 2008 | Filed Under SEO Advice, SEO Tools
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