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Should SEO Be Incorporated in Website Architecture?
SEO or search engine optimization may have become a norm now, but there is little wisdom in using it without understanding the where, when, and how of this process. To implement SEO, there are several relationships that need to maintain and one such relationship is that of SEO with your website architecture.
Website architecture? Is it as complicated as building architecture? Truth be told, website architecture is slightly complicated. But having said that Website architecture can be defined as the approach you take while designing a website and constitutes elements such as the various technical, functional and aesthetic criteria of website design and development. There are different types of website design style although the most commonly followed are the Web2.0 and the Semantic Web style. The question is where does SEO fit into website architecture?
The search engine optimization requirements for website architecture highlight the fact that your website should have an easy navigation and as well as design that is functional but aesthetic. SEO shares a complex yet complementing relationship with website architecture and design, which by most SEO experts is considered to be a natural one. If your website architecture is defined in a search engine friendly manner, it will create an easy access for all SE robots as well as help them to index your website as quickly as possible. Indexing of the website is an integral part of your online success.
Importance of Search Engine Robots
The search engine robots are an integral part of every search engine and are mainly responsible for indexing a website, any website. Also known to many as web spiders, these are basically automated programs made to search and visit different web pages on the World Wide Web. The SE robots job is to read the content or text on a particular webpage and then it clicks through different links on that particular website to jump from one page to another. They collect all the necessary information by accessing the source code of each of the website pages.
SE robots are different for different search engines like Yahoo, Google, and MSN etc and normally check the… Meta description and the title of your webpage. After checking the Meta description they move on to check the body text of a particular web page (mostly the home page or index page) by reading through the source code. SE robots also take into consideration the various tags within the source code like alt text and headings. The search engine robots are high capable and hence the fact of the matter is that to make your website SEO friendly and to derive maximum benefit in terms of targeted traffic, keep the design as simple as possible.
It is actually quite easy to create a search engine friendly design and the starting point is website architecture. Take out all the complex elements from your website’s architecture and keep it simple. There is a great opportunity that awaits you on the internet and to capitalize on it, you can click here to sign up for a free 14-day trial for more valuable information.
By Jeremy Hermanns | June 12, 2008 | Filed Under Marketing, SEO Advice
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