Gain Search Engine Optimization Benefits from Text Ad Links
Many webmasters have asked me, ‘How can I generate traffic to my website and boost my rankings on search engines?’ While I make a living from such people, I’d like to share with you a great tool to boost your website traffic as well as rev up your search engine rankings and that is text link ads. A text link ad is a keyword phrase that is hyperlinked to another page. For ex: if you own a website that sells handbags, you can buy a text link ad for ‘handbags’.
Text link ads or text ad links are important aspect of off page optimization and one of the many factors that search engines use to determine the credibility of your website. I am listing down some SEO benefits of text link ads that can help you generate traffic as well as bring in better returns.
The quantity and quality of incoming links to your website is very important. A website that has more incoming links is considered popular by search engines, and therefore, an important website. Back linking is also one of the all important factors that search engines use to determine the ranking of your website on their result pages.
Additionally, you must remember that not every incoming link to your website is important. Only a link that has more incoming links than yours will bear greater weight age than the one with a lower link count.
On the other hand, despite having a text ad link from a website that has a larger count of incoming links, you still may be at a SEO disadvantage. Why? Because websites are typically categorized as good or bad. Bad sites include: free for all sites and link exchange websites, while other sites are good sites and valued more by SEs such as Google.
Text links are also called anchor texts. Defined as a text found inside a link, anchor text looks like this:
<a href=”http://www.yoursiteonly.com/>Text Ad Links</a>
The term Text Ad Links is an anchor text. Anchor text link is important as most people who link to your website would use your website’s keywords to describe your site. An anchor text points to your website and helps SEs determine the keywords your website should be pageranked for.
Now that I have explained about text ad links, you may be curious to know where you can find them. Honestly, there are many ways that you can use to find suitable text ad links for your website. To start with you can directly contact the website owners or the webmasters of the sites you are interested in. While this is a significantly time consuming method, it can also lead to some disappointment unless you have great convincing power!
The other method is to create a resource like feature that draws other webmasters to link to your website. This is not a very effective method and may or may not solicit much response.
The third way to obtain text ad links is to buy them. Yes, an easy but resource driven method, purchasing text ad links allows you to have complete control over the quality of links on your website for long term. Buying text ads increases your chances of being noticed by SEs manifold.
But remember, text ad links are not for all. Use them only if they are part of your long term SEO strategy!
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By Jeremy Hermanns | June 28, 2008 | Filed Under SEO Advice, SEO Tools
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