Black Hat Vs White Hat Links
If you suffer from the “Google Syndrome,” I don’t really blame you. Sleepless nights, stressed days and plenty of headaches, all to figure out how to rank well on Google…that’s Google Syndrome! Can’t really blame you for behaving the way you do, after all Google Search accounts for more than 50% of all Internet search traffic.
Desperation can make you use wrong ways to accomplish top page rankings, but you’ll soon be found out and banned. The best way is to use the right technique or White Hat as opposed to the wrong technique or Black Hat technique to achieve higher page rankings.
Get to know White hat and Black hat Links Better?
A throw back to the good old westerns, where the good guys wore ‘white hats’ and the baddies wore ‘black hats,’ SEO’s hats are no different in meaning and connotation. White hat SEO Techniques is the recognized way to optimize website for Search Engines. Google especially bans sites that employ Black hat links to pull in traffic. With relatively no or only short-term benefits, Black hat links that bring you initial rewards, die a slow and terrible death. No more will your website show up on Google Search, nor will you be able to run a business over the Internet. And all the money and time invested will be an utter and complete waste.
Black hat links and SEO doesn’t promise you a prosperous and recognized tomorrow like White hat does. Nor do Black hat SEO techniques work for a long period.
What’s Google’s Secret Method to Determine How Websites Rank On Its Pages?
Linking. Yes, that the single most important word, perhaps, after keyword. Google suggests that in order to rank higher on its search results, you must have links pointing to your website. Core concept of Link Popularity, linking is one of the main ingredients of the Google Search mechanism.
People who search Google must know the quality of your webpage and this is done by means of voting (links). This has prompted the SEO experts to manipulate the Link Popularity mechanism for Google by any means for the benefit of there customers. So, Google came back strongly and ensures an honest assessment of your websites pages only if you have used White hat Links.
No more keyword stuffing! It’s time for ‘fishing’ Links!
Two suggestions have been made on how you should build links to your website; these methods are: Link Baiting and Article Marketing. Coming directly from Matt Cutts, Google’s mouthpiece, the Link Baiting concept suggests that content should be written in such a way that other web owners should like to set up links to your website. Simply put, it means if your articles or content shows up on other directors and websites and blogs, chances are your content is good and liked by the virtual world members.
Because, Google knows the worth of an article if it shows up on other websites besides the numerous Article Directors! And this is good news for you, the webmaster.
By Jeremy Hermanns | June 18, 2008 | Filed Under Google, Marketing, SEO Advice
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