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Yahoo Launches ‘Glue Pages’ in India

What are Glue Pages?Barry Schwartz over at Search Engine Land wrote an article about Yahoo India launching a beta of their “glue pages”, which most folks are making an analog comparison to Googles Universal Search. The pages have a very nice look and feel, displaying the ‘classic’ search results on the left hand column, additional visual information in the center column (images etc) and bottom right hand corner (in addition to articles), Yahoo! Answers integration and relevant sponsored results.

Sample Glue Page Query \"fruit\"

We looked at many queries from fruit, scooters, hindi, to evergreen trees in depth (100’s of high CPC PPC terms) and we saw some amazing results – which all served up relevant ads. In my opinion this could really help Yahoo! gain additional pageviews and also increase engagement across the board.

According to the “What are Glue Pages” tutorial:
Q: What are Glue Pages?
Glue Pages unite your Classic Search Results with visual information from the best sites anywhere on the Web.

Q: How are they different?
In one click, browse through images, videos, articles, and more all on one page!
With Glue Pages, you spend more time learning and less time searching.

Q: What are Related Pages?
These are Glue Pages that we think you might be interested in based on the topic of your search.

This should remind us that Yahoo! is not “second tier” and is looking to catch up with Google in the organic results arena. Albeit they are at a deficit, if they can do more tests and beta releases with results like this – they have a fighting chance of winning back some market share.

Kudos to Yahoo!

Check out Barrys in depth post here: Yahoo Glue Pages Launches In India

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By Jeremy Hermanns | May 8, 2008 | Filed Under New Technology, Yahoo! 

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