SEO Has No Future | ShoeMoney® - What the Heck?
Okay, I am sorry to say this but I need to strongly disagree with Shoemoney’s post today about “SEO has No Future,” it’s logical yes - but honestly shows a lack of SEO client and problem solving experience.
Shoe quotes Googles Lead Spam Engineer:
“Web spam is when somebody tries to cheat or take shortcuts so that their Web site shows up higher [in search results rankings] than it deserves to show up,” - Matt Cutts
And then says:
That is most SEO at its core.
Pardon me? “when somebody tries to cheat or take shortcuts” is the core of SEO? Come on Shoe, you must know there is a TON more to it than that.
Having worked on SEO projects for many Fortune 100 companies, and encountering problems like: having to turn their entire site into SSL in a week, launching 30K local landing pages in a month, reputation management for billion dollar lawsuits, repairing IIS and Apache rewrites (seriously millions of them now), CMS migrations etc. all of these take lots of time and careful planned execution. I can tell you with confidence SEO is not DEAD, and in contrary, has a very promising future growth curve.
Jeremy’s post seems like a loose definition of “SEO”, focusing on the ‘blackhat’ methodologies out there, and is not encompassing large scale ‘white hat’ SEO projects like - CMS template optimization, giant ecommerce inventory coverage, or technology platform migration issues (.NET to LAMP / ASP /ASPx etc) which can seriously impact a sites rankings across the board.
*I know Shoe says at the footer “Please keep in mind I am not a professional SEO and have never claimed to be. My opinions above are purely based on my experiences.” but still.
Check out Shoes article here: SEO Has No Future - ShoeMoney®
By Jeremy Hermanns | May 7, 2008 | Filed Under SEO Advice
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[...] expert on SEO as he himself states I was nevertheless amazed by the sheer number, length and fervor of the replies he got. I just want to let the numbers speak for themselves, as I miss them in this [...]
Hermanns I cannot agree more - Shoemaker just wants to “rile” Professional SEO’s for linkbait.
Way to go!