How Much Money is a Top Google Ranking Worth to Your Business?
Aaron Wall just wrote a amazing article laying out concisely the value of a #1 Google ranking. The SEOBook article is segmented into 9 categories; and lays out all the research and footnotes all the forum discussions that point out the importance of a #1 Google ranking - simply: it can break businesses. Aaron also breaks out the 6 steps any webmaster/SEO can take to help boost rankings and take charge of your market SERPs.
1. Establishing a Baseline Keyword Value - Given a fairly constant ranking position and traffic stream you should be able to estimate visitor value AND how much additional value would be created by improving your rankings.
2. Review Typical Click Distribution Profiles - A friend recently said “whether we’re 15 or 150 doesn’t make much a difference.” Indeed, search clicks are heavily concentrated on the top portion of the first page of search results. And this trend toward traffic consolidation has accelerated as time has passed.
3. Considering factors that modify click distribution - A variety of factors must be taken in account for when estimating overall search volume distribution. While this list is not exhaustive, it contains many of the common factors worth considering. Whenever possible we also offer tips for how to overcome these data biases.
4. Tapping the Long Tail - People search for everything under the sun. When the leaked AOL search data was manually classified into 20 different categories the category with the leading volume was other!
5. Improve monetization Via Scale - With more scale you can test and improve monetization faster, be more selective with what customers you are willing to work with, have leverage over suppliers, and/or negotiate direct ad deals that allow you to drastically increase the profits from your website. To put this in perspective.
6. Take action Today!
Aaron has some amazing tips and also completely outlines the extreme importance and value of having the #1 result in Google. I personally recommend every user of SEOi and SEO Guru prints this out and puts it on their office wall or uses it as part of any whitepaper to sell clients on the value of Search Engine Optimization.
Check out Aarons original article ‘How Much Money is a Top Google Ranking Worth to Your Business?’ here…
By Jeremy Hermanns | May 2, 2008 | Filed Under Google, SEO Advice
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